Rugiet · 1 week ago
Creative Strategist (Growth Marketing)
United States
Full-time
Remote
Mid Level
3+ years expRugiet is a telemedicine company revolutionizing access to specialized health solutions. They are seeking a Creative Strategist to fuel their paid acquisition channels by managing ad production, developing creative briefs, and analyzing performance data to optimize campaigns.
Health Wellness & Fitness
Responsibilities
Manage the Creative Pipeline: Own the day-to-day workflow of ad production with the creative team, ensuring a steady stream of fresh assets for Meta, TikTok, and YouTube. You ensure no deadline is missed and the creative library remains stocked to ship over 200 assets monthly
Creative Brief Development: Translate the Sr. Manager’s testing frameworks into detailed, bulletproof briefs for video editors, copywriters, and UGC creators
Recognize Creative & Performance Patterns: Analyze granular creative data (Hook Rate, Hold Rate, CTR, ROAS) weekly. If an ad works, you immediately conceptualize 5 variations to extend its lifespan
Rapid Prototyping: Use tools like Canva or Figma to mock up quick concepts or make simple edits to creative assets when speed is critical
Competitor Surveillance: Maintain a "swipe file" of competitor ads and trending formats in the health/wellness space, flagging new opportunities to the Sr. Manager
Qualification
Required
3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment
Digitally Savvy: You live and breathe TikTok, Reels, and YouTube Shorts. You understand native behaviors, trends, and the 'lo-fi' aesthetic that drives trust. You have an uncanny ability to predict shifts in consumer psychology based on creative within the market
Data Literacy & AI: You aren't afraid of spreadsheets and leaning/using new AI tools. You can look at a dashboard and understand why a creative asset failed or succeeded
Project Management Mastery: You are highly organized and can manage dozens of assets across different platforms without letting details slip
Preferred
BONUS: You know the secret formula to making scroll-stopping hooks on any social media platform
BONUS: You can write pithy, persuasive ad copy and video scripts with direct-response urgency
Benefits
Mentorship & Growth
Competitive Compensation and Benefits
Company
Rugiet
Rugiet helps men take back their health, with clinically-backed treatments for ED, hair loss, weight management, and more, delivered through a seamless digital experience.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Vikas Patel
Rugiet Health CEO
Amit Patel
Chairman Of The Board and Co-founder
Recent News
2025-11-07
Company data provided by crunchbase