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Iron Mountain · 3 days ago

Campaign Strategist, Global Campaigns

United States

Full-time

Remote

Senior Level

$130K/yr - $140K/yr

7+ years exp

Iron Mountain is seeking a highly experienced and strategic Campaign Strategist to join their global campaigns function within the Global Marketing team. This role is responsible for developing and leading data-driven campaigns for Iron Mountain’s digital products, ensuring they resonate with target customer personas and drive significant business outcomes.

Big DataCloud StorageDigital SignageInformation ServicesSecuritySoftware

Responsibilities

Work with the Director of Global Campaigns and internal stakeholders to translate overarching business strategy into a comprehensive campaign strategy

Develop 'always-on' campaigns and leverage data insights to continuously optimise and refresh creative and content

Own and develop globally relevant campaign themes and creative concepts, ensuring adaptability for regional markets

Connect the dots between product and sales by mapping and managing the entire customer journey through campaign development

Work closely with Product Marketing to build messaging houses that align with product positioning

Build a multi-medium content strategy that maps to the customer journey and engages customers at every touchpoint

Work with internal channel owners to build channel plans that drive to a specific measurable outcome

Work directly with Marketing Analytics to determine campaign effectiveness and articulate key insights from campaign performance data

Lead the end-to-end campaign production process, collaborating with a wide range of internal and external stakeholders

Maintain good documentation hygiene related to campaign development and effectiveness, ensuring all stakeholders can review and collaborate asynchronously

Qualification

Demand Generation CampaignsData LiteracyDigital Marketing KnowledgeStakeholder ManagementProject ManagementAnalytical SkillsEnglish FluencyCritical ThinkingProblem-SolvingCommunication Skills

Required

Proven track record of success in demand/campaign management

Bachelor's degree, though those without a degree but with relevant work experience as detailed in criteria can also apply

Highly experienced in the development, execution, and management of integrated demand generation campaigns

Proficiency in data literacy

Knowledge of marketing and communication principles, practices, and techniques

Affinity and knowledge of Digital Marketing channels and tactics, including paid media

Critical thinking, problem-solving, and analytical skills

Ability to manage multiple complex projects and strategically prioritise with a high degree of autonomy and professionalism

Highly collaborative with the ability to manage and consult with multiple stakeholders

Proficient in operating under pressure and meeting deadlines

Must be comfortable being a self-starter, working independently with complete ownership and creating concrete plans via driving inputs from a variety of sources and stakeholders

Excellent verbal and written communication skills, exceptional interpersonal skills

English Language Fluency at native or near-native proficiency

Experience: Minimum of 7 years of hands-on experience in SaaS B2B campaign strategy and management

Proven ability to create global campaign concepts that has global reach, but has a clear framework for regional adaptation and localisation for resonance

Proven ability to develop and execute complex, multi-channel campaigns that successfully drive business results

Strong analytical capabilities with a track record of using data and insights to optimise campaign performance

Good communication and presentation skills, with the ability to articulate complex strategies and insights to both technical and non-technical audiences

A flexible and dynamic professional who can thrive in a goal and deadline -led environment and take ownership of a broad range of responsibilities