Apply on Employer Site

Heard · 21 hours ago

Growth Marketing Contractor

United States

Contract

Remote

Mid Level

$90/hr - $100/hr

Heard is on a mission to simplify the management of private practices for therapists. They are seeking a Growth Marketing Contractor to lead their growth efforts by managing paid acquisition strategies, enhancing organic visibility, and improving conversion rates.

AccountingFinanceFinancial ServicesHealth CareSoftwareWellness

Responsibilities

Manage paid search and paid social spend, continuously testing creative and optimizing bids to hit MQL goals

Launch and evaluate new paid channels, including YouTube and TikTok

Plan and execute brand-led campaigns in partnership with Product Marketing across paid social and YouTube

Own and execute against the SEO and AEO roadmap, tracking progress and identifying new opportunities

Track weekly budget and funnel performance and design experiments to address drop-offs

Lead CRO efforts and run experiments to improve conversion across the funnel

Qualification

Paid acquisition strategySEOAEOConversion Rate OptimizationData analysisExperimentationAudience understandingCreative testingCollaboration

Required

Experience in managing paid search and paid social spend

Ability to continuously test creative and optimize bids to hit MQL goals

Experience launching and evaluating new paid channels, including YouTube and TikTok

Ability to plan and execute brand-led campaigns in partnership with Product Marketing across paid social and YouTube

Ownership and execution against the SEO and AEO roadmap, tracking progress and identifying new opportunities

Experience tracking weekly budget and funnel performance and designing experiments to address drop-offs

Ability to lead CRO efforts and run experiments to improve conversion across the funnel

Comfortable working in data and using it to inform decisions, tradeoffs, and prioritization

Enjoy experimenting across channels, creative, and experiences, and learning quickly from what works and what does not

Ability to think deeply about audience mindset, especially uncertainty, trust, and motivation, and how that shows up across the funnel

Balance quantitative insight with qualitative understanding, including feedback from sales conversations and real therapist behavior

Comfortable running experiments that succeed and experiments that fail, and know how to use both to move the business forward

Work confidently in data and own reporting, using it to evaluate performance, surface insights, and guide decisions

Experience partnering closely with other teams, including sales, content, and product, to improve outcomes across the full funnel

Ability to translate audience mindset into messaging, creative, and experiences that build trust and reduce friction

Strong pulse on the current state of marketing and how it is changing, especially across social, search, and answer-driven discovery

Company

Heard

Heard is the only financial management software built for therapists that enables you to manage your bookkeeping, taxes, and payroll—all in one place.

Founded in 2019