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Clear Street · 6 days ago

Director - Institutional Demand Generation & Growth

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$160K/yr - $215K/yr

12+ years exp

Clear Street is modernizing the brokerage ecosystem and is seeking a Director of Institutional Demand Generation & Growth. This role is responsible for leading the firm's institutional marketing strategy to drive revenue growth and brand credibility across financial services audiences, while managing demand generation, product marketing, and communications initiatives.

Cloud InfrastructureFinancial ServicesFinTech

Responsibilities

Lead the development and execution of the firm’s institutional marketing strategy aligned to business and growth objectives

Act as a strategic partner to senior leadership on go-to-market priorities, positioning, and market expansion initiatives

Build, manage, and mentor marketing team members and external partners across demand generation, product marketing, content, and communications

Own marketing budgets and ensure efficient allocation tied to performance and ROI

Design and scale a comprehensive institutional demand generation engine across digital campaigns, content, events, ABM, and partnerships

Drive qualified pipeline, conversion, and new client acquisition across hedge funds, private equity, asset management, and financial services segments

Partner closely with sales leadership to align marketing programs with long-cycle institutional buying processes

Establish KPIs, dashboards, and reporting to track pipeline contribution, campaign performance, and revenue impact

Own brand messaging, value propositions, and positioning across institutional segments and buyer personas

Oversee creation of product marketing assets including one-pagers, case studies, pitch materials, and sales enablement content

Lead buyer persona development and market segmentation to ensure targeted, relevant outreach

Ensure consistent, compliant brand representation across all external and internal channels

Develop and manage content and thought leadership strategy including white papers, newsletters, research, and executive content

Lead PR initiatives, press releases, and media engagement to enhance brand visibility and credibility

Build and manage influencer, analyst, and ecosystem relationships

Oversee social media and employee advocacy programs to amplify reach and engagement

Own institutional event strategy including hosted events, sponsored conferences, roundtables, and industry forums

Drive pipeline and revenue impact through events targeting hedge funds, private equity, and institutional investors

Cultivate relationships with industry associations, consultants, analysts, and centers of influence

Partner with product and sales teams to support launches, positioning, and adoption of new offerings

Ensure marketing initiatives are aligned with sales enablement needs and product roadmaps

Support high-value institutional pitches, proposals, and RFP responses as needed

Qualification

Institutional demand generationBrand marketing strategyPipeline analyticsEvent marketingMarketing technologyContent strategyExecutive communicationStakeholder managementTeam management

Required

12–15+ years of progressive marketing experience within institutional financial services, asset management, private equity, fintech, or professional services

Proven success leading demand generation and go-to-market initiatives tied to revenue growth

Experience managing teams, agencies, and cross-functional stakeholders

Strong executive communication and stakeholder management skills

Institutional demand generation and growth marketing

Brand and product marketing strategy

Pipeline, revenue, and performance analytics

Thought leadership and content strategy

Event marketing and ecosystem partnerships

Marketing technology and CRM platforms (Marketo, HubSpot, Salesforce, etc.)