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VDA | Experiential Event Design Agency · 1 day ago

Business Development Lead

Greater Boston

Full-time

Onsite

Mid, Senior Level

VDA is a multi-award-winning experiential event design agency specializing in immersive brand activations. The Business Development & Account Strategy Lead is responsible for driving new business acquisition, managing key accounts, and ensuring seamless client engagement throughout project execution.

Event ManagementEventsFashionInformation TechnologyProduct DesignSocial MediaWeb Design

Responsibilities

Conduct daily outreach to new prospects and former clients via LinkedIn, email, phone, networking events, industry platforms, and past VDA leads

Research target industries including experiential marketing, corporate events, higher education, technology, B2B activations, trade shows, and sponsorship environments

Reactivate dormant accounts by initiating conversations and identifying upcoming opportunities

Build and maintain a consistent pipeline of qualified leads in Monday.com

Track all outreach activity and ensure follow-up schedules are maintained

Serve as a primary point of contact for key accounts and new inquiries, ensuring timely and consistent communication

Qualify leads, gather client information, identify potential scope and budget alignment, and guide opportunities from initial contact to closed business

Support the preparation of Statements of Work (SOWs), proposals, meeting agendas, client materials, and internal handoffs

Nurture relationships with key accounts to identify expansion opportunities, recurring engagements, and long-term revenue growth

Maintain an accurate CRM with updated outreach logs, opportunity stages, and forecasting

Prepare weekly pipeline reports for leadership, ensuring visibility into all active opportunities

Monitor progress of all opportunities and ensure no lead or account falls off the radar

Maintain organized server structures, folders, and documentation (Google Drive, shared drives) to ensure shared resources are current

Prepare meeting agendas, notes, follow-up communications, and internal documentation

Collaborate with Sales, Creative, Production, and Project Management teams to ensure smooth handoffs and project alignment

Participate in internal and client meetings via Zoom, Teams, or in person, ensuring preparation and actionable follow-up

Manage key accounts requiring ongoing strategic support, communication, and project coordination

Develop new business prospects across targeted industries and verticals

Leverage industry networks (PCMA, MPI, IMEX, EMS) and local conferences for lead generation and account growth

Qualification

CRM proficiencySales acumenProject coordinationClient relationship managementCommunication skillsOrganizational skillsVirtual meeting toolsSOW draftingBudget managementAI tools familiarityIndustry networkingExperiential marketingEvent production understandingCritical thinkingCollaboration

Required

Strong proficiency with CRM platforms (Monday.com preferred) and Google Workspace/Excel

Excellent written and verbal communication skills

Highly organized with the ability to manage complex tasks and multiple priorities simultaneously

Demonstrated sales acumen and comfort with outbound outreach

Ability to build and maintain strong client relationships

Experience supporting project coordination or account operations

Strong critical thinking, problem-solving, and follow-through

Collaborative mindset, comfortable working across diverse internal teams

Proficiency with virtual meeting tools such as Zoom and Teams

Experience drafting SOWs, proposals, and managing budgets

Preferred

Certified Meeting Professional (CMP) certificate

Familiarity with AI tools for research, writing, data organization, or workflow efficiency

Active industry involvement or networking through associations

Experience in experiential marketing, events, brand activations, or agency environments

Understanding of event production processes including design, fabrication, installation, and execution

Company

VDA | Experiential Event Design Agency

VDA is a multi-award-winning experiential event design agency. We create immersive brand activations with a focus on human connection, and engagement.

Founded in 1985