Fractional Demand · 1 week ago
Sr. Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expFractional Demand is a B2B Growth Marketing Agency that specializes in turning strategy into high-performing paid media campaigns. They are seeking a passionate and data-driven Sr. Performance Marketing Manager to manage B2B clients' paid media accounts, develop data-driven strategies, and optimize campaign performance for lead generation and ROI.
B2BConsultingEmail MarketingSocial Media Marketing
Responsibilities
Manage 5-7 B2B clients, running their paid media accounts across various platforms, including Google Ads, LinkedIn Ads, and Meta Ads
Act as the account manager for the clients you manage
Develop and execute data-driven paid search and paid social strategies aligned with client goals and industry best practices
Manage campaign budgets, optimize performance, and deliver exceptional results that drive lead generation and ROI
Conduct in-depth competitor analysis and stay current on paid media trends and platform updates
Collaborate with clients’ internal teams (creatives, strategists) to ensure seamless campaign execution
Translate client needs into actionable campaign plans, goals, and KPIs
Generate insightful reports and recommendations for clients, keeping them informed of campaign performance
Go beyond top-of-funnel performance to help the client understand the down-funnel impact of the accounts/campaigns you're managing for them
Qualification
Required
3+ years of experience working in-house at a B2B tech company managing paid media campaigns
Proven expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, X Ads, Reddit) advertising
A strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey
Excellent analytical skills with the ability to interpret data and translate insights into actionable campaign optimizations
Exceptional communication and presentation skills to clearly communicate campaign results and recommendations to clients
A passion for staying ahead of the curve on the latest paid media trends and platform updates
The ability to manage multiple client accounts simultaneously and prioritize tasks effectively
A results-oriented mindset with a focus on exceeding client expectations
Benefits
20 days of PTO your first year (25 days after that)
The opportunity to be part of a dynamic and fast-paced agency environment.
The chance to work with a diverse range of B2B tech clients.
The ability to make a significant impact on client growth and success.
Company
Fractional Demand
Fractional Demand aids B2B tech firms with demand generation via paid media and growth marketing strategies.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Gavin Tanner
Founder & CEO
Company data provided by crunchbase