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The Salvation Army USA Western Territory · 2 days ago

Digital Marketing Manager

Rancho Palos Verdes, CA

Full-time

Onsite

Mid, Senior Level

The Salvation Army is a global evangelical organization dedicated to serving individuals in need. The Digital Marketing Manager will work closely with the Director of Digital Strategy to enhance the organization's online presence and drive marketing efforts through various digital channels and campaigns.

CharityCommunitiesNon Profit

Hiring Manager

Brenda Jones

Responsibilities

Oversee the online giving platform and ensure a seamless donor experience

Day to day project manager of Classy, Territorial Digital Agency and Salesforce Marketing Cloud

Work with divisions to create and implement new peer-to-peer and other creative fundraising campaigns

Develop and consult in the creation of integrated strategies specifically for donor/volunteer engagement and new donor/volunteer acquisition in partnership with other fundraising categories (major gifts, planned gifts, corporate giving, DAF)

Lead and guide the development of new online efforts, such as peer-to-peer and crowdfunding, for projects that need funding, ensuring optimal use of tools available with proactive reporting

Utilize AI tools and technologies to personalize marketing efforts and improve targeting

Work with Director to create overall performance metrics that include data from Classy, Lerma agency, Salesforce Marketing Cloud campaigns, website and any other data sources. Report monthly to CRD leadership

Analyze data to identify trends and insights for more effective marketing strategies

Stay updated with the latest AI advancements and integrate them into marketing practices

Responsible for managing and working closely with digital agency to build out the Customer Data Platform

Implement email integration with other marketing channels (eg. direct mail), in concert with national, territorial and divisional marketing, fundraising, public relations, social media, data management teams, other internal groups and all vendors or agencies

Responsible for a deep understanding Salesforce Marketing Cloud and how it integrates with other CRD platforms

Maintain a solid professional understanding of best practices in email marketing strategies, inside and outside The Salvation Army; fundraising strategies and The Salvation Army giving options including programs by all current vendors and future vendors; responsible for staying up-to-date and adhering to federal and international charitable solicitation and giving guidelines

Develop and test innovative email marketing strategies to engage new audiences, ranging from students and young professionals to baby boomers, using audience-specific tactics that engage through volunteerism, social media, online project funding, and campaigns

Design and implement processes, systems, and procedures for efficient and effective online solicitation that are within approved policies and parameters

Explore ways to reach new constituent groups through email strategies and integrated promotions

Work directly with divisions on their ad hoc email sends including creative, development and deployment

Uphold and protect brand guidelines and content standards

Ensure fresh creative content focused on our external audience of current and potential donors and volunteers

Regularly view digital marketing efforts across all TSA territories for content

Qualification

HTMLCSSGoogle AnalyticsSalesforce Marketing CloudAdobe Creative CloudDigital fundraising toolsMS OfficeAI toolsEmail marketing strategiesBrand guidelines

Required

Proficient in HTML and CSS (Javascript and Jquery a plus)

Proficient with MS Office (Word, Excel, PowerPoint, OneNote)

Proficient with Adobe Creative Cloud

Proficient with PC

Proficient with Google Analytics

Proficient use of digital fundraising tools such as Classy, Salesforce Marketing Cloud, Social Media platforms, AI-generating tools, and Blackbaud CRM