The Baldwin Group · 1 week ago
Director, Email Marketing
United States
Full-time
Remote
Mid, Senior Level
7+ years expThe Baldwin Group is an award-winning entrepreneur-led insurance brokerage firm seeking an experienced Director of Email Marketing to optimize their email marketing initiatives. This role focuses on leveraging Salesforce Marketing Cloud to drive sales conversions and improve overall marketing performance through data-driven decision-making and strategic campaign development.
CreditEmployee BenefitsFinancial ServicesInsuranceRisk Management
Responsibilities
Serve as the organization's subject-matter expert for Salesforce MarketingCloud, ensuring optimal architecture, data models, and workflows to support seamless customer journeys
Assist in the development of a strategic email marketing framework akin to those used for reward-programs that maximizes engagement, retention, and sales outcomes while delivering personalized and timely messages to target audiences
Continually identify areas to optimize email performance, including audience segmentation, workflows, dynamic content usage, A/B testing, and analysis
Manage the end-to-end execution of high-impact email campaigns, including planning, execution, testing, and analysis, while ensuring all emails align with brand voice and deliver measurable outcomes
Lead the creation and execution of multi-channel marketing campaigns centered around email, ensuring they support organizational goals and align with customer journeys
Build custom audiences with SQL to create journey logic
Implement advanced segmentation models and predictive analytics to serve personalized, rewards-driven messaging to subscriber audiences
Ideate, develop, and execute campaigns targeting acquisition, upsell, cross-sell, and retention goals to drive scalability and growth across key audiences
Direct execution across supporting assets, including landing pages, dynamic email templates, SMS, and app-based push notifications as applicable
Use data analytics to consistently evaluate campaign performance, improve engagement rates (e.g., open rates, CTOR, click rates), and optimize subscriber lifetime value
Track and analyze KPIs, including deliverability, conversions, engagement metrics, and ROI; deliver regular reports to senior leadership with actionable insights
Define attribution models to accurately assess performance outcomes and channel contributions
Build dashboards within Salesforce Marketing Cloud and other relevant platforms to visualize data and empower senior executives to make informed decisions
Work closely with Sales, Business Development, and Design teams to design customer touchpoints tailored to specific goals, ensuring campaigns remain aligned across channels
Partner with IT and CRM teams to automate workflows that ensure deliverability, reduce friction in customer engagement, and maintain optimal data hygiene
Collaborate on multi-channel messaging strategies that unify email marketing with SMS, digital ads, push notifications, and landing page performance
Oversee Salesforce Marketing Cloud functionality and ensure high-performance systems are in place to improve efficiency and customer communication
Implement advanced automation and artificial intelligence tools to deliver 1:1 customer personalization and lifecycle marketing strategies at scale
Continuously refine processes around campaign execution, approvals, and reporting to ensure maximum efficiency
Qualification
Required
7+ years of demonstrated success driving email marketing performance
Experience in Salesforce Marketing Cloud
Deep knowledge of Salesforce Marketing Cloud architecture and integrations
Advanced proficiency in Journey Builder, Audience Studio, Automation Studio, and Content Builder
Ability to create long-term strategic plans to maximize audience engagement and campaign ROI while balancing short-term KPIs such as sales conversion and retention rates
Proven track record of translating data into actionable insights
Expertise in A/B testing, segmentation, and analyzing metrics (open rates, CTOR, etc.)
Strong experience working cross-functionally with Sales, IT, Creative/Design, and Business Development teams
Highly organized, able to manage multiple campaigns/projects simultaneously while maintaining attention to detail and meeting deadlines
Excellent interpersonal and communication skills to lead teams and educate stakeholders on email marketing best practices
Preferred
Experience designing email journeys that are cost-effective in automations and on-ramp/off-ramp recipients with precision
Experience designing campaigns tailored to rewards programs and driving subscriber engagement through loyalty incentives
Working experience of SQL, APIs and other tools to manage email campaigns and maximize cross-platform integrations
Experience in industries such as financial services, insurance, Mortgage, SaaS, or customer loyalty, where scalability is critical
Company
The Baldwin Group
The Baldwin Group is an advisory firm that delivers insurance, risk mitigation, and wealth management solutions for businesses. It is a sub-organization of The Baldwin Group.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
Gallatin Point Capital
2025-12-10Post Ipo Debt· $600M
2025-03-26Post Ipo Debt· $110M
2024-05-08Post Ipo Debt· $600M
Leadership Team
Jim Roche
President, The Baldwin Group and CEO, Underwriting, Capacity, & Technology Solutions
Richard Tallo
Chief Marketing Officer at The Baldwin Group
Recent News
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
2026-01-13
Company data provided by crunchbase