Vesigo Studios ยท 3 days ago
Google Ads Manager (PPC/SEM/SEO Marketing, B2B SaaS)
Medford, OR
Full-time
Onsite
Entry, Mid Level
$25/hr - $30/hr
1+ years expVesigo Studios is a leading SaaS-based software company dedicated to providing innovative solutions that help businesses streamline their operations. They are seeking a data-driven Digital Marketing Coordinator to implement comprehensive digital marketing strategies and drive user acquisition, engagement, and retention.
Information TechnologySoftwareWeb Development
No H1B
Responsibilities
Implement and generate comprehensive digital marketing strategies to drive user acquisition, engagement, and retention
Coordinate cross-channel digital marketing campaigns (SEO, SEM, PPC, content marketing, social media, email marketing)
Collaborate with cross-functional teams such as customer support, sales, and development teams to align marketing efforts with business objectives
Lead, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.)
Oversee content creation and distribution, ensuring consistency, up-to-date information, and quality across all digital platforms
Ownership over implementing SEO strategies to improve organic search rankings and drive website traffic
Manage and optimize SEM campaigns to maximize ROI
Monitor, analyze, track, and report on the performance of all digital marketing campaigns using analytics tools
Use data-driven insights to make informed decisions and optimize marketing efforts
Ownership over the digital marketing budget, allocating resources effectively to maximize impact and ROI
Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies
Conduct market research to identify new opportunities for growth and innovation
Develop and execute strategies to engage and retain customers, including email marketing campaigns and personalized content
Implement and manage marketing automation tools to streamline and enhance customer communication
Qualification
Required
Solid experience marketing B2B services
Proven track record of developing and executing successful digital marketing campaigns
Proven experience in digital marketing, with a focus on SEO/SEM/PPC strategies
Proficiency in social media marketing
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, marketing automation software)
Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing principles
Experience with email marketing platforms
Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively
Strong analytical skills to interpret data and make informed decisions
Experience with content creation, copywriting, and graphic design
Knowledge of HTML5 and CSS for website management
Ability to work in a fast-paced software environment and collaborate with cross-functional teams
Creative mindset with the ability to think outside the box and develop innovative marketing campaigns
Ability to adapt to changing market conditions and continuously seek new opportunities for growth
Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
Detail-oriented with excellent organizational skills
Excellent communication and presentation skills
Experience in the transportation industry and bilingual abilities are a plus
A degree in Marketing, Business, or related field is a plus
A combination of work experience and education will be considered
B2B marketing: 1 year (Required)
Ability to Commute: Medford, OR 97504 (Required)
Work Location: In person
Preferred
Bachelor's (Preferred)
Content marketing: 2 years (Preferred)
Email marketing: 2 years (Preferred)
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Vesigo Studios
Vesigo Studios is an IT and software development company that produces custom software solutions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase