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Trade School · 2 days ago

Sr Media Buyer, Retail Media

Atlanta Metro

Full-time

Onsite

Senior Level

5+ years exp

Trade School is a company focused on retail media strategies, and they are seeking a Senior Media Buyer to manage media strategies for Home Depot suppliers. The role involves overseeing campaign execution, optimizing performance, and serving as a strategic consultant to clients.

AdvertisingMarketing

Responsibilities

Portfolio Management: Oversee the end-to-end media strategy and execution for a diverse portfolio of 10–15 Home Depot suppliers, acting as the primary architectural lead for their retail media presence

Operational Excellence: Standardize and lead the campaign lifecycle - from asset collection and creative trafficking to complex in-platform bid management - ensuring 100% accuracy across high-volume accounts. Send out Weekly Business Reviews recapping recent performance to build client relationships that campaigns are actively managed

Strategic Optimization: Move beyond basic monitoring to conduct deep-dive analysis of campaign health, implementing advanced optimization tactics (e.g., bid modifiers, placement exclusion, audience segmentation) to exceed supplier KPIs

Financial Stewardship: Take full ownership of multi-supplier budget allocations, ensuring fiscal precision and identifying opportunities to reallocate spend toward highest-performing tactics

Analytical Narrative: Lead the development of weekly and quarterly performance narratives, translating raw data into "executive-ready" insights that demonstrate the business impact of retail media spend

Client Advisory & Growth: Serve as a strategic consultant for suppliers; identify "white space" opportunities and pitch upsell strategies that align with their long-term growth objectives

Quality Assurance & Compliance: Establish and enforce rigorous QA protocols for campaign setups to maintain brand integrity and compliance with Home Depot’s media guidelines

Data Storytelling: Build, lead, and present Quarterly Business Review presentations with clients reviewing RMN performance data. Translate insights to show how online advertising efforts drive overall business success and advise clients on new opportunities that can help achieve their marketing goals

Qualification

Retail Media NetworkSelf-serve retail media platformsAd traffickingDSP managementStrategic analytical skillsStakeholder leadershipGrowth mindset

Required

5–7 years of experience in media activation or ad operations, with a mandatory emphasis on the Retail Media Network (RMN) ecosystem

Deep expertise in self-serve retail media platforms (e.g., CitrusAd, Criteo, or internal retailer portals) and a strong command of the full digital funnel (Display, Native, Social, and Search)

Ability to synthesize complex data sets into actionable strategy; you don't just report what happened - you explain why and what to do next

Advanced experience in client-facing roles, with the 'soft skills' necessary to navigate high-stakes supplier relationships and influence internal cross-functional teams

Expert proficiency in ad trafficking and DSP management, with an eagle-eye for detail that eliminates errors before they reach the platform

A proactive approach to identifying efficiencies in workflow and a history of contributing to the 'playbook' rather than just following it