Tribute Technology · 1 week ago
PPC Team Lead
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $90K/yrTribute Technology is a company that focuses on making end-of-life celebrations memorable through innovative technology solutions. They are seeking a PPC Lead to manage strategy, execution, and performance of paid search campaigns, primarily on Google Ads, while mentoring a team and ensuring client satisfaction.
Computer Software
No H1B
Responsibilities
PPC Campaign Management: Develop, implement, and manage paid search campaigns across Google Ads and other paid search platforms. Ensure campaigns are optimized to meet business goals and KPIs
Campaign Optimization: Regularly monitor and optimize campaigns to maximize performance. This includes adjusting bids, targeting, ad copy, and keywords to ensure high-quality traffic and increased conversions
Keyword Research & Strategy: Conduct thorough keyword research to identify the most relevant and high-performing keywords for campaigns. Develop bidding strategies and structure campaigns to improve overall performance
Performance Tracking & Reporting: Track key metrics such as clicks, conversions, impressions, and ROI. Provide reporting and regular feedback to leadership and key stakeholders, highlighting performance insights and areas for improvement
Team Management: Oversee a team of US and offshore staff with diverse skill sets, ensuring effective collaboration and productivity
Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports
Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients
Stay Updated on Digital Marketing Trends: Keep up to date with the latest trends, best practices, and features across all Paid Search platforms. Recommend and implement new strategies or tactics as needed
Qualification
Required
Proven experience managing PPC campaigns, preferably in Google Ads
Strong understanding of paid search concepts, including keyword research, bidding strategies, and ad copywriting
Familiarity with tracking tools and analytics platforms such as Google Analytics, Google Ads, and other third-party tools
Analytical mindset with the ability to assess campaign performance and optimize strategies for better results
Strong attention to detail and ability to work under deadlines
Excellent communication skills and ability to collaborate effectively with the team
Ability to manage budgets and deliver results within set targets
Preferred
Google Ads certification or other relevant PPC certifications
Experience with paid search campaigns for both B2B and B2C
Familiarity with SEO and SEO tools such as SEMRush, Ahrefs, and Google Search Console
Knowledge of social media advertising platforms (Facebook, LinkedIn, etc.) is a plus
Experience with A/B testing and conversion rate optimization (CRO) is a plus
Benefits
Competitive salary
Comprehensive benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays, Corporate Equipment)
Outstanding collaborative work environment
Company
Tribute Technology
At Tribute Technology, we help funeral professionals create meaningful, memorable experiences through innovative and thoughtful technology.
Founded in 2014
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Charlie Cole
Chief Executive Officer
Frances DeBlasio, MBA
Chief Financial Officer
Recent News
Company data provided by crunchbase