Norfolk Redevelopment and Housing Authority · 1 week ago
Social Media Manager
Norfolk, VA
Full-time
Onsite
Mid Level
$62K/yr - $88K/yrNorfolk Redevelopment And Housing Authority (NRHA) is the largest housing and redevelopment authority in Virginia, committed to revitalizing neighborhoods. They are seeking a creative and strategic Social Media Manager to oversee their social media presence, develop content, engage with the online community, and drive brand awareness and growth.
Building MaterialReal Estate
Responsibilities
Develop, implement, and manage a comprehensive social media strategy aligned with organizational goals, brand standards, and communication objectives
Identify and analyze target audiences and determine platform-specific strategies to increase reach, engagement, and growth
Plan, schedule, and manage weekly and monthly content calendars and social media campaigns
Create, edit, and publish original and engaging social media content, including posts, videos, stories, reels, and other multimedia formats
Coordinate with internal graphic design, IT, and client services teams, as well as external vendors or creators, to produce high-quality visual and multimedia content
Ensure all social media content adheres to brand guidelines, approved messaging, and established tone and style standards
Develop and publish organic content to maintain consistent engagement during periods of reduced scheduled activity
Monitor and respond to comments, messages, and brand mentions in a timely, professional, and brand-appropriate manner
Foster online community engagement, address frequently asked questions, and support reputation management efforts
Attend community and agency events as needed to capture and share real-time social media content
Track, analyze, and interpret social media performance metrics and campaign results across platforms
Use analytics and insights to optimize posting schedules, content formats, and engagement strategies
Prepare and present regular performance reports, including recommendations for continuous improvement
Plan, execute, and manage paid and organic social media advertising campaigns across platforms such as Meta and LinkedIn
Collaborate with cross-functional teams on campaigns related to product launches, promotions, initiatives, and events
Coordinate influencer partnerships and user-generated content initiatives to support organizational objectives
Qualification
Required
Bachelor's degree in Communications, Marketing, Digital Media, Public Relations, Journalism, or a related field
Proven experience as a Social Media Manager or in a similar role
Strong knowledge of major social media platforms and trends (Instagram, Facebook, LinkedIn, YouTube, etc.)
Strong creativity, adaptability, time-management, and organizational skills
An equivalent combination of education and progressively responsible professional experience in social media management or digital communications
Must possess a valid driver's license
Subject to a background check and reference verification prior to hire
Must maintain confidentiality and adhere to NRHA's code of conduct and ethics policies
Considered essential personnel during company/community emergencies
Knowledge of social media platforms, tools, algorithms, and best practices (Instagram, Facebook, LinkedIn, YouTube, etc.)
Knowledge of content strategy, brand management, and digital communications principles
Knowledge of analytics, reporting tools, and performance measurement
Knowledge of AP Style writing standards and brand voice consistency
Strong written communication and storytelling skills with attention to grammar, punctuation, and tone
Skill in content creation, editing, and coordination of multimedia assets
Skill in social media management tools (e.g., Sprout Social, Hootsuite, Later)
Skill in analyzing data and translating insights into actionable strategies
Skill in time management, prioritization, and campaign planning
Interpersonal and collaboration skills to work across departments and with external partners
Ability to exercise independent judgment in planning, content decisions, and strategy execution
Ability to adapt quickly to changing priorities, trends, and platforms
Ability to manage multiple campaigns simultaneously while maintaining quality and accuracy
Ability to engage diverse audiences and manage online communities professionally
Ability to represent the organization publicly and maintain brand reputation
Ability to analyze social media metrics and translate insights into actionable strategies
Ability to work under minimal supervision in a fast-paced environment
Preferred
Experience with graphic design and video tools (e.g., Canva, Adobe Creative Suite, CapCut)
Training or coursework in digital marketing, analytics, content strategy, or branding
Social media or digital marketing certifications (e.g., Meta, LinkedIn, Google Analytics)
Experience managing paid social advertising
Knowledge of SEO, influencer marketing, and content marketing principles
Strong understanding of brand voice and digital trends
Benefits
VRS Contribution: All full-time employees are required to contribute 5% of annual salary toward their retirement account; in accordance with VRS retirement provisions. This will be handled through a pre-tax payroll deduction.
Company
Norfolk Redevelopment and Housing Authority
Founded in 1940, NRHA is the largest redevelopment and housing authority in Virginia and is a national leader in real estate development
Founded in 1940
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.5MKey Investors
Virginia Housing
2025-06-12Grant· $0.5M
Leadership Team
Steve Morales
Chief Community Development Officer
Recent News
The Virginian-Pilot
2025-04-13
The Virginian-Pilot
2024-10-30
Company data provided by crunchbase