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Aquent · 5 days ago

Web Content Strategist & Copywriter [206965]

United States

Full-time

Remote

Senior Level

$40/hr - $60/hr

5+ years exp

Aquent is working with a higher ed dental school client seeking a Web Content Strategist & Copywriter to support a website redesign project. This role involves developing a comprehensive content strategy, executing web copy, collaborating with design teams, and optimizing content for SEO.

Human ResourcesOutsourcingRecruiting

Responsibilities

Develop and implement a comprehensive content strategy for the website redesign project

Execute high-quality web content copywriting, rewriting and refreshing existing content to “retell the story” of the institution

Collaborate closely with UX designers and developers on sitemaps and wireframes to ensure content requirements are met

Conduct interviews with key stakeholders, including leadership, to gather information and shape content

Optimize all web content for search engine optimization (SEO) to improve visibility and engagement

Input and manage content within the Drupal content management system (CMS)

Proactively identify and address content-related needs, including supporting the transition of online forms and other “gray area” tasks

Ensure consistency in tone, voice, and brand messaging across all web properties

Qualification

Web content copywritingContent strategySEO optimizationContent management systemsInterviewing skillsProactive attitudeManage prioritiesExperience in healthcareExperience in higher educationExperience in dental industriesCommunication skillsStorytelling skillsCollaboration skills