WebMD Ignite · 2 weeks ago
Sr. Manager, Strategic Marketing, Health Plans
Newark, NJ
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expWebMD Ignite is a division of WebMD and Internet Brands focused on guiding healthcare organizations to better health. The Senior Marketing Manager will lead marketing efforts for the Health Plans customer segment, shaping messaging and executing demand generation campaigns to drive engagement and pipeline growth within payer organizations.
Health CareHospitalService Industry
Responsibilities
Define and refine messaging frameworks and positioning to strengthen WebMD Ignite’s brand and value proposition with health plan buyers
Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations)
Identify and scale high-performing channels—email, paid media, webinars, SEO, and events—to maximize ROI
Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns
Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches
Partner with Product Marketing to translate Ignite’s solutions into payer-specific value stories that drive adoption
Lead the development and execution of integrated campaigns targeting payer accounts, from top-of-funnel awareness through sales enablement
Build tailored assets—pitch decks, 1-pagers, case studies—that address the unique needs of health plans
Collaborate across content, design, and digital teams to launch landing pages, emails, paid media, webinars, and event activations
Leverage AI-enabled tools for faster execution, from drafting copy briefs to surfacing actionable insights
Experiment with new approaches and tools to improve campaign speed, efficiency, and impact
Partner closely with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging
Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs
Share buyer insights (payer decision-makers, influencers, and procurement stakeholders) to inform content and campaign strategies
Maintain the marketing calendar and editorial roadmap for health plan initiatives
Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation
Track and report on KPIs including MQLs, SQLs, engagement, and influenced pipeline
Provide regular updates to leadership, highlighting wins, challenges, and next steps
Drive continuous improvement by leveraging data for deeper personalization and better conversion
Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics
Maintain a library of reusable content and resources tailored for health plan engagement
Stay current on emerging payer business models, value-based care initiatives, and policy trends to inform strategy
Qualification
Required
5+ years of B2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations
Proven success in go-to-market strategy, campaign execution, and demand generation for healthcare audience
Strong storytelling and communication skills, able to simplify complex capabilities into compelling narratives for both technical and business audience
Ability to lead cross-functional projects and influence across a matrixed organization
Data-driven mindset with experience leveraging CRM and marketing platforms (Salesforce, Pardot, 6sense, LinkedIn Campaign Manager, Monday.com)
Preferred
Experience in payer marketing, health IT, or digital health startup
Familiarity with diverse payer buyer personas, including product, clinical, strategy, and innovation leaders
Background in developing sales enablement and customer success material
Comfortable navigating fast-moving, high-growth environments and embracing change
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD Ignite
As the premier growth partner for healthcare organizations, WebMD Ignite empowers decision-making insights across the health journey.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chiara Hobbs
Executive Director, Strategic Partnerships
Cindy Bystry Carson
Channel Partnerships
Company data provided by crunchbase