E.L.F. BEAUTY · 1 week ago
Associate Director, PR + Influencer, Naturium
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$130K/yr - $160K/yr
7+ years expe.l.f. Beauty, Inc. is a leading cosmetics brand committed to clean, cruelty-free beauty. The Associate Director, PR + Influencer will lead the earned media and creator strategy for Naturium, focusing on consumer PR and influencer programs to enhance brand visibility and engagement.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Own Naturium’s consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling
Partner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement
Build and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration
Lead planning and execution of brand events, press moments, influencer trips, and experiential activations
Oversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships
Manage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity
Track coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership
Lead the development and execution of a global influencer strategy that supports both brand-building and business growth
Oversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events
Drive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels
Lead influencer-driven launches and campaigns from concept through execution
Own influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards
Serve as the primary point of contact for creators, talent managers, and influencer agency partners
Measure PR and influencer performance using tools like Tribe Dynamics and platform analytics
Translate data into clear insights that inform optimization, storytelling, and future strategy
Stay deeply plugged into the beauty, skincare, and creator landscape—bringing forward new ideas, platforms, and partnership models
Establish best practices and scalable processes that allow PR and influencer programs to grow with the brand
Manage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture
Partner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing
Contribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling
Qualification
Required
7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare
Proven success leading earned media programs, influencer campaigns, events, and brand activations
Strong understanding of the beauty media landscape and creator ecosystem
Experience managing PR and influencer agencies, budgets, and contracts
Digital-first mindset with fluency across owned, earned, and paid media
Strong organizational and analytical skills, with the ability to turn insights into action
Confident communicator and relationship-builder who can influence cross-functional partners
People-first leader who enjoys coaching and developing talent
Thrives in a fast-paced, entrepreneurial environment and loves building something meaningful
Benefits
Medical, dental, and vision insurance
A retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
The Motley Fool
2026-01-19
The Motley Fool
2026-01-18
2026-01-11
Company data provided by crunchbase