Mars · 1 day ago
Vice President, E-Commerce
Louisville, CO
Full-time
Hybrid
Director/Executive
$300K/yr - $330K/yr
10+ years expChampion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. The Vice President of E-Commerce is responsible for the strategic vision, execution, and profitable growth of digital commerce channels, leading a high-performing team to enhance online presence and customer journey.
ConfectioneryConsumer GoodsFood and BeverageManufacturing
Responsibilities
Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion
Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners e.g. Petco, PetValu, etc
Adept at developing omnichannel merchandising and promotional strategies to win across the petfood ecosystem
Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios
Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience
Provide direction and collaborate with brand experience, shopper, digital marketing, and category teams to optimize plan performance
Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV)
Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan
Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement
Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups
Qualification
Required
Bachelor's degree in marketing, business, or a related field is required
10+ years of experience in ecommerce with at least 5-7 years in a senior leadership within the CPG industry
Demonstrated experience developing and executing integrated growth strategies with measurable success
Strong analytical mindset to assess performance and make data-driven optimizations
A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority
Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication
Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility
Ability to travel at least 30%
Preferred
MBA preferred
Preferred Location: Boulder, Colorado; Edmonton, Canada
Benefits
Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
In House & Online Learning & Development, as well as an Education Assistance Program.
Free Bag of Premium Pet Food each month
Free Parking
Company
Mars
Mars is a manufacturer of pet food, confectionery, and other food products.
10001+ employees
H1B Sponsorship
Mars has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2025-03-04Debt Financing
Leadership Team
Claus Aagaard
CFO
Meghal Sheth
CFO, Mars Wrigley India
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