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Clear Street · 2 days ago

Associate Director - Institutional Demand Generation & Growth

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$125K/yr - $170K/yr

10+ years exp

Clear Street is a diversified financial services firm modernizing the brokerage ecosystem. The Institutional Demand Generation & Growth Lead is responsible for designing and executing integrated marketing and growth programs that drive pipeline creation, revenue expansion, and brand credibility among institutional financial audiences.

Cloud InfrastructureFinancial ServicesFinTech

Responsibilities

Own institutional demand generation strategy across the full funnel, from awareness through pipeline creation, conversion, and retention

Design and execute multichannel campaigns targeting buy-side and sell-side institutions, fintech partners, and enterprise financial clients

Drive qualified pipeline and revenue growth through a mix of content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and outbound support

Define success metrics, monitor performance, and continuously optimize programs based on data and ROI

Develop clear, differentiated messaging and value propositions for institutional audiences

Translate complex financial, technical, and regulatory concepts into accessible, credible narratives

Build thought leadership programs that position executives and subject matter experts as trusted voices in the market

Oversee creation of institutional-grade content including whitepapers, research, case studies, presentations, web copy, and media materials

Partner closely with sales, product, and leadership teams to align marketing initiatives with commercial priorities

Support sales enablement with messaging, collateral, and campaign support tailored to institutional buying cycles

Collaborate with external partners including agencies, media outlets, technology vendors, and ecosystem partners

Serve as a senior point of contact for key stakeholders and, when applicable, external clients

Manage integrated communications efforts including digital marketing, PR, events, and industry sponsorships

Ensure consistency of brand voice, messaging, and positioning across all institutional touchpoints

Support executive visibility through speaking opportunities, media engagement, and authored content

Qualification

Institutional demand generationMultichannel campaign executionRevenuePipeline analyticsStrategic storytellingThought leadership strategyMarketing technology platformsStakeholder managementCross-functional collaborationWritten communication skillsVerbal communication skills