Bur Bur ยท 2 days ago
Marketing Manager
Los Angeles, CA
Contract
Onsite
Mid Level
$85K/yr - $95K/yr
3+ years expBur Bur is a fast-growing, high-performance hair care brand focused on heritage and clean botanical innovation. They are seeking a Marketing Manager to own digital growth across various channels, blending analytical precision with creative intuition to drive performance and brand storytelling.
Cosmetics
Responsibilities
Develop, execute, and optimize paid media campaigns across Meta, TikTok, Google, YouTube, Pinterest, and emerging platforms
Own daily, weekly, and monthly performance reporting, using data to drive decisions and improve efficiency in CAC, ROAS, MER, and retention
Manage budgets, forecasts, pacing, and allocation across channels for maximum return
Oversee A/B testing frameworks for ads, landing pages, email flows, SMS, and creative variations
Build and manage full funnel strategies that include awareness, acquisition, conversion, and retention
Partner with the creative team to brief and evaluate performance-driven content, ensuring all assets align with brand tone and convert well
Lead CRM strategy across email and SMS, driving segmentation and personalization
Monitor and optimize website performance, including funnel optimization and CRO tactics
Collaborate closely with the founders and Marketing Director on brand storytelling, positioning, and campaign development
Support product launches, promo calendars, cross-channel campaigns, and always-on digital initiatives
Provide insights about market trends, competitive environment, and consumer behavior in beauty
Qualification
Required
Three to five years of experience in digital marketing, ideally in beauty, personal care, or other CPG verticals
Strong analytical skills and proficiency with platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics, Klaviyo, Shopify, and attribution tools
Demonstrated ability to scale and optimize performance marketing campaigns
Experience interpreting data, identifying trends, and making strategic recommendations based on insights
Creative sensibility and deep understanding of what makes beauty content convert
Strong project management skills and ability to work cross-functionally in a fast-paced environment
Preferred
Passion for beauty, hair wellness, and clean formulation philosophy is a plus!
Benefits
Additional benefits offered based on tenure and performance.
Company
Bur Bur
Bur Bur is a leading personal care brand dedicated to providing natural, high-quality hair care solutions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase