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Weber Shandwick · 1 day ago

Vice President, Content Strategy and Development

Detroit, MI

Full-time

Hybrid

Director/Executive

$113K/yr - $145K/yr

7+ years exp

Weber Shandwick is seeking a Vice President, Content Strategy and Development to join their editorial team in support of a major automotive client. This role involves evolving the automaker’s brand storytelling and engaging both external and internal audiences through various communication strategies and channels.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Lead, integrate and collaborate across a matrixed organization to tell stories that change perceptions:

Be part of and aligned with the company’s editorial leadership and strategy; you'll participate in development of story angles for multiple channels

Flex editorial leadership muscle; keeping an understanding of all news and programs coming the automaker’s brand comms team; and help architect storytelling upstream

Attend all editorial and bi-monthly brand meetings with brand comms leaders

Offer a deep understanding of what makes a story a story; storymining is critical for the role:

Explore angles, people, technologies and capabilities in a way that resonate with consumers

Feel comfortable leading meetings with engineers, designers, manufacturing, and financial comms to enrich stories with context and anecdotes

Reimagine video storytelling by collaborating with editorial and content leadership on vehicle reveal content, episodic possibilities, and more

Work directly with content leadership and EIC to devise story choreography, medium, more

Editorialize the product launch

Focus language on messaging, formatting, content optimized for AI discoverability

Serve as a copyeditor for materials drafted by the brand bomms teams

Deliver smart brevity at scale

In today’s multi-platform, information-heavy world, employees need concise, memorable content to better advocate for this automaker

Develop fresh content for the internal eco-system

This goes beyond the content in a press release, for an internal audience

Can include rich content gleaned from cross-functional collaboration (interviewing engineers, designers, etc.)

Create quick-turn internal launch kits

Partner with content and editorial leadership to codify a kit – visuals, short scripts, and talking points for every brand and product moment

Gauge narrative recall

Explore ways to measure internal retention and engagement

Stay connected

Attend bi-monthly brand meetings with Brand and Product comms leaders, leaders of editorial and content teams

Qualification

Editing experienceWriting experienceStorytellingAutomotive industry experienceResilienceCollaborationSelf-motivatedOrganizational skills

Required

7-9 years of writing/editing experience (public relations, internal communications, social media, etc. journalism experience preferred)

Must be self-motivated, hard-working, well organized, and resilient to ever-changing timelines, requests, and deliverables

Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced)

Preferred

Experience working in the automotive industry is preferred (not mandatory)

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees