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WebMD Ignite · 6 hours ago

Programmatic Campaign Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $90K/yr

3+ years exp

WebMD Ignite is a leader in programmatic advertising in the healthcare sector. The Programmatic Campaign Manager will develop, execute, manage, and optimize programmatic campaigns while collaborating closely with internal teams and media partners to ensure campaign success and client satisfaction.

Health CareHospitalService Industry

Responsibilities

Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets,to maximize campaign performance and client ROI

Manage the entire campaign lifecycle from planning to implementation, optimization, and reporting

Connect with to creative teams to provide creative asset recommendations and performance insights by staying up-to-date on creative best practices or new creative placements

Negotiate and implement direct and private marketplace deals with select media partners

Identify third-party data segments at efficient CPMs for audience targeting

Upload and distribute audience lists into Data Management Platforms (DMP)

Oversee the execution, management, and optimization of programmatic media plans across various platforms and channels in line with client objectives

Monitor ad verification, brand safety, and viewability

Build and evolve relationships as the primary point of contact with media partners and internal teams

Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance

Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams

Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms

Establish and grow relationships as a key point of contact among media partners and internal teams. Deliver, and present client reporting and insights monthly and quarterly

Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts

Respond to client questions and ad hoc requests in a timely manner

Partner with DA and Data Ops for robust reporting integrations that support campaign performance and story. Examples of integrations include Dataroma and Tableau

Share programmatic knowledge with internal and external clients and provide mentorship to Managers & Specialists to foster their growth

Perform quality assurance reviews for junior-level campaign builds

Conduct ongoing programmatic trends analysis while staying current on recent platform updates and how to apply them to campaigns

Advance expertise in the digital display ecosystem and programmatic media landscape to improve campaign strategies and execution

Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clients and internal teams

Embrace new opportunities to learn more about and test new automated buying approaches, platforms,technologies, and creatives

Assist the new business team with pitch recommendations and deliverables

Qualification

Programmatic advertisingDSP platformsCampaign managementDigital media metricsAudience segmentationGoogle AnalyticsHealthcare marketingProject managementProblem-solvingCommunication skillsMentorship

Required

Expert knowledge of digital programmatic buying and planning with hands on experience

3+ years of proven experience in programmatic advertising across multiple channels with a proven track record of planning and managing successful campaigns

Strong understanding of digital media metrics and the ability to translate them into meaningful campaign insights

Proficient In using programmatic platforms and tools including DSPs, DMPs, ad verification tools, attribution models, and tagging systems

Excellent analytical and reporting skills with proficiency in Google Analytics, Excel, or similar tools

Ability to communicate complex data in a clear and concise manner

Strong organizational and project management skills

Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization

Demonstrated problem-solving abilities and proactiveness in resolving campaign issues

Commitment To ongoing learning and staying at the forefront of programmatic advertising trends

Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and comfortable with other ad technologies like Liveramp

Passionate about training and growing the skillsets of junior team members

Experience with executing and planning emerging programmatic channels such as DOOH and OTT

Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models

Advanced understanding of audience segmentation and targeting

Experience with working with custom audience lists