Shaw Search Partners · 17 hours ago
Digital Shelf Content Operations Manager
Shaw Search Partners is proud to lead this retained search on behalf of an iconic global skincare and personal care company, identifying a Digital Shelf Content Operations Manager to support their growing eCommerce organization. This role is the operational lead for agency management and digital shelf content execution, ensuring best-in-class, retailer-specific content launches across key platforms including Amazon, Walmart.com, Target.com, and Ulta.com.
Responsibilities
Own end-to-end digital shelf content execution across priority retailers
Serve as the subject matter expert on retailer content requirements and scorecards (Amazon IDQ, Walmart CQS, Target CHS, etc.)
Manage agency workflows, timelines, and SLAs to ensure flawless on-site launches
Audit live content to identify and resolve syndication or execution gaps
Act as the central liaison between Digital Shelf, Commercial Sales, agencies, and syndication partners
Partner with PIM/DAM teams to ensure assets are correctly ingested, tagged, and accessible
Leverage tools such as Profitero, Salsify, and internal dashboards to monitor content completeness and performance
Support a test-and-learn mindset, including A/B testing and ongoing optimization
Qualification
Required
7+ years of experience in digital marketing, content operations, or agency roles
Deep knowledge of retailer content standards and scorecarding
Hands-on experience with PIM/DAM and syndication platforms (Salsify, Syndigo, 1WorldSync, GDSN)
Proven ability to manage agencies, contractors, and cross-functional stakeholders
Highly organized, detail-oriented, and comfortable managing multiple complex launches simultaneously
Preferred
CPG or beauty experience preferred