CTG · 1 week ago
B2B Digital Marketing Manager
Durham, NC
Contract
Onsite
Senior Level
5+ years expCTG is seeking a B2B Digital Marketing Manager for their top technical client in the RTP, NC area. The role involves leading the strategy and performance oversight of digital marketing programs aimed at driving lead generation and pipeline growth.
ConsultingInformation TechnologySoftware
Hiring Manager
Jamie Robinson
Responsibilities
Develop and guide the digital demand generation strategy across paid media, content syndication, ABM, and other lead generation programs
Collaborate with internal stakeholders and agency partners to align campaign planning, targeting, messaging, and execution with business goals
Ensure demand gen efforts support campaign objectives and priorities across commercial segments
Partner with the lead development and demand gen operations teams to track lead flow, evaluate lead quality, and drive improvements in conversion and funnel efficiency
Analyze performance data across CRM and marketing platforms (e.g., Microsoft Dynamics, Salesforce, Marketo) to assess campaign impact and inform optimization strategies
Deliver regular reporting and actionable insights to stakeholders across Marketing and Sales
Review and refine messaging and creative for digital assets, including ads, landing pages, emails, and nurtures as needed
Evaluate third-party lead generation vendors and content syndication programs, evaluating effectiveness and ROI
Apply a test-and-learn approach to continuously improve targeting, channel mix, and campaign performance
Stay current on B2B demand generation trends, tools, and best practices
Bring innovative ideas forward
Qualification
Required
Bachelor's degree in marketing, business, communications, or a related field
5+ years of experience in B2B digital marketing with a focus on demand generation strategy
Proven ability to drive campaign strategy, oversee cross-functional execution, and improve marketing performance
Strong understanding of lead funnel dynamics, lead scoring, and digital media performance metrics
Experience collaborating with external agencies, media vendors, and internal marketing teams
Analytical skills with the ability to translate data into insights and action
Familiarity and experience with ABM strategies and third-party demand gen programs
Excellent communication, collaboration, and project management skills
Comfortable managing multiple priorities in a fast-paced, matrixed environment
Preferred
Experience marketing technology solutions to commercial or enterprise buyers
Experience and proficiency with Marketo
Experience with Microsoft Dynamics 365 and/or Salesforce
Ability to write and refine digital marketing copy to align with campaign strategy
Company
CTG
CTG, a Cegeka company, is at the forefront of digital transformation, offering innovative IT solutions and services that accelerate your strategy and project momentum.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-08-09Acquired
1980-03-28IPO
Leadership Team
Amanda LeBlanc
Chief Marketing Officer and Vice President, Global Marketing
Curtis Thompson
Senior Client Partner
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