Samsonite · 21 hours ago
Digital Content Specialist - Wholesale
Mansfield, MA
Full-time
Onsite
Mid LevelSamsonite is the worldwide leader in superior travel bags and accessories, and they are seeking a Digital Content Specialist - Wholesale to support their wholesale marketing efforts. This role involves managing product content quality and performance across retail partners, developing best-in-class wholesale content, and optimizing digital product storytelling.
Consumer GoodsManufacturingTravel
Responsibilities
Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
Build enhanced content for website product detail pages
Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
Brief in-store marketing material needs to the In House Agency
Execute review campaigns for new and existing products
Optimize product content for maximum sell-through for all channels of distribution
Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
Assist in developing internal and external presentations
Ensure consistency of product copy by standardizing processes
Participate in weekly marketing initiatives and project meetings
Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps
Manage samples and shipments to and from photoshoots
Report on key KPIs such as conversion, add to carts and content scorecards
Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals
Monitor trade marketing spending, process invoices, and manage vendor relationships
Qualification
Required
Experience working for a retail brand
Manage and maintain internal product information management (PIM) and digital asset management tools (DAM)
Build enhanced content for website product detail pages
Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
Brief in-store marketing material needs to the In House Agency
Execute review campaigns for new and existing products
Optimize product content for maximum sell-through for all channels of distribution
Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
Assist in developing internal and external presentations
Ensure consistency of product copy by standardizing processes
Participate in weekly marketing initiatives and project meetings
Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps
Manage samples and shipments to and from photoshoots
Report on key KPIs such as conversion, add to carts and content scorecards
Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals
Monitor trade marketing spending, process invoices, and manage vendor relationships
Benefits
Meaningful rewards and development opportunities for our employees
Vibrant culture
Commitment to diversity and inclusion
Socially responsible
Company
Samsonite
Samsonite is a luggage brand with an extensive legacy in trendsetting travel solutions.
Founded in 1910
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.14M2025-11-02Post Ipo Debt
2016-08-16Post Ipo Equity· $2.14M
2011-06-16IPO
Leadership Team
Kyle Gendreau
Executive Director
Recent News
2025-12-24
Hindu Business Line
2025-12-24
Company data provided by crunchbase