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Situation · 2 days ago

Senior Media Buyer

New York, NY

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

Situation is a digital-first agency that builds passionate communities for live experience-based clients. They are seeking a Senior Media Buyer to manage and optimize media campaigns across various platforms, collaborating with internal teams and ensuring successful execution of paid media strategies.

AdvertisingContentDigital MarketingMedia and Entertainment

Responsibilities

Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services

Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc

Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate

Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required

Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals

Assist with reporting by providing detailed campaign analysis, insights and performance KPIs

Lead relationships with all necessary media vendors, agency partners etc

QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise

Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation

Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed

Collaborate with leadership to improve media processes and communication