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Mattel, Inc. · 3 days ago

Sr Associate Brand Strategy & Activation

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

3+ years exp

Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Sr Associate Brand Strategy & Activation role involves driving brand activations, planning integrated marketing strategies, and managing day-to-day execution to expand brand awareness and engage consumers.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution

Translate brand strategy into campaigns, content, and activations

With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute

Ensure media strategy is executed well across regions, and manage day-to-day creative production

Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights

Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty

Manage day-to-day execution of agency scope in partnership with brand creative

Track & report on campaign performance (awareness, engagement, conversion)

Track & report on franchise health through consumer engagement, sales performance, and cultural impact

Qualification

Brand marketing experienceConsumer insightsPortfolio managementFinancial acumenMarketing mix understandingCommunication skillsCollaborationDetail orientedSelf-starter

Required

3+ years of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing

Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.)

Self-starter who is detail oriented, driven, focused, pro-active and collaborative

Consumer insights & research: Understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations

Understanding of marketing mix and KPIs

Portfolio management: Balancing toys and non-toy CP categories under a unified brand

Ability to work with cross-functional partners including Design, Product, Marketing, and Franchise teams to execute work

Financial acumen: Experience with P&L at the brand or category level

Communication skills: Strong presentation skills and ability to tell a story. Proficiency in PowerPoint, Outlook, Word and Excel