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Pampered Chef · 3 days ago

Associate Manager, Email & Lifecycle Marketing

Addison, IL

Full-time

Hybrid

Mid Level

$120K/yr - $120K/yr

3+ years exp

Pampered Chef is seeking an Associate Manager, Email & Lifecycle Marketing to help execute, optimize, and scale their email and SMS lifecycle programs across both consumer and consultant audiences. The role involves driving revenue through lifecycle strategies, implementing personalization and testing, troubleshooting issues, and collaborating with various teams to enhance campaign performance.

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Responsibilities

Build, deploy, and optimize email and SMS campaigns and automated lifecycle journeys with a clear focus on revenue contribution

Translate lifecycle strategies and business goals into revenue-generating programs executed in Bloomreach Engagement

Own execution for revenue-driving initiatives across key lifecycle moments, including:

Onboarding and welcome journeys

Engagement, reactivation, and lapsed-user journeys

Monthly promotional and seasonal campaigns

Post-purchase and cross-sell journeys

Abandoned cart and browse journey

Implement dynamic content and personalization using Bloomreach tools and Jinja logic to increase engagement and conversion

Execute A/B tests across subject lines, content, timing, and messaging

Analyze performance, document learnings, and recommend optimizations that improve revenue and lifecycle efficiency

Act as a first-line troubleshooter for campaign, automation, and data issues that impact revenue or deliverability

Monitor list health, engagement, and inbox placement using tools such as Validity / Everest

Apply best practices for suppression, frequency management, and engagement-based targeting to protect revenue and sender reputation

Partner with internal teams to diagnose and resolve deliverability, data, or rendering issues

Work comfortably with API-driven data flows that enable real-time lifecycle triggers and revenue attribution

Review event payloads (JSON), validate trigger logic, and partner with Engineering or MarTech teams to resolve ingestion or data quality issues

Understand how events, profiles, and attributes flow into Bloomreach and influence segmentation, automation, and revenue outcomes

Collaborate closely with Marketing, Analytics, Creative, Technology, and Field teams

Participate in planning sessions, campaign reviews, and performance discussions

Communicate clearly about revenue performance, risks, and optimization opportunities

Qualification

Email MarketingSMS MarketingBloomreach EngagementAudience SegmentationA/B TestingAPI CollaborationData TroubleshootingDynamic ContentAttention to DetailCross-Functional Collaboration

Required

3–5 years of hands-on experience driving revenue through email and/or SMS marketing

Direct experience with Bloomreach Engagement (required)

Proven ability to problem-solve and troubleshoot lifecycle, data, and campaign issues that affect performance

Strong Experience With audience segmentation (profile + event-based)

Campaign setup, QA, and deployment

Lifecycle and triggered email programs

Comfort working with APIs and event-based data, including basic understanding of: JSON payloads, Event schemas and basic data concepts and Jinja or dynamic content logic

Webhooks or event ingestion concepts

Familiarity with deliverability and QA tools (Validity/Everest, Litmus, or similar)

Experience executing A/B tests and tying results back to revenue impact

Solid understanding of email and SMS best practices, compliance, and data hygiene

Strong attention to detail and ability to manage multiple campaigns simultaneously

Ability to work on-site or hybrid