GamblingCareers.com ยท 7 hours ago
Senior Marketing Analyst
United States
Full-time
Remote
Senior Level
$78K/yr - $146K/yr
5+ years expAristocrat is a world leader in gaming content and technology, and they are seeking a Senior Marketing Analyst to join their team. This role is pivotal in crafting and optimizing their distributed marketing strategy through data-driven insights, ensuring flawless execution across marketing campaigns.
Casino
No H1B
Responsibilities
Gather, analyze, and interpret data from different marketing channels to assess campaign value and return on investment
Lead post-campaign performance reviews and provide actionable recommendations to improve future campaigns
Understand business and marketing key objectives and translate complex datasets into clear, concise narratives that guide strategic marketing decisions
Find opportunities for optimization across marketing channels, customer segments, and touchpoints
Act as a vital analytics collaborator for global marketing teams, guaranteeing uniformity in measurement frameworks and critical metric definitions
Partner with marketing and data engineering teams to ensure marketing data accessibility, consistency, and accuracy
Promote the implementation of guidelines for marketing analytics across global teams
Contribute to the development and maintenance of measurement frameworks, including customer segmentation, attribution models, and media mix modeling
Support behavior and preference analysis using survey data, segmentation, and advanced statistical modeling
Assist with market research projects to identify trends and opportunities
Develop and maintain dashboards, reports, and executive presentations to effectively communicate insights to collaborators
Participate in cross-functional projects and perform other analytical duties as assigned
Qualification
Required
BA/BS or equivalent experience in Marketing, Business, Economics, Statistics, Data Analytics, or a related field
Minimum 5+ years of marketing analytics or data science experience with a strong focus on marketing performance
Advanced skills in data visualization tools such as Tableau, Power BI, or equivalent
Proficiency in SQL and at least one programming language (Python or R) for data analysis
Familiarity with marketing attribution, customer journey analysis, and multi-touch models
Strong communicator with the ability to present complex data insights to both technical and non-technical audiences
High energy and resilience in a dynamic environment; strong attention to detail
Proven ability to thrive in a highly matrixed organization and work cross-functionally
Excellent interpersonal and relationship-building skills
Preferred
Familiarity with survey platforms (e.g., Qualtrics) is beneficial
Familiarity with the gaming sector is advantageous
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase