Darioush ยท 6 days ago
West Coast Director of Sales
Napa, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $135K/yr
5+ years expDarioush is renowned for producing exceptional wines from its estate vineyards in southern Napa Valley, offering a unique opportunity to contribute to a prestigious wine brand. The West Coast Director of Sales will lead on-premise execution and distributor performance management, ensuring brand positioning and accountability for wholesale performance across assigned markets.
Wine And Spirits
Responsibilities
Develop, implement, and manage annual market plans aligned with company objectives
Drive on-premise distribution growth with emphasis on account quality, brand alignment, and long-term value
Ensure Darioush is consistently prioritized within distributor selling organizations
Build, manage, and hold distributor leadership and sales teams accountable for execution
Lead regular market work, including joint sales calls and key account engagement
Identify, maintain, and actively manage a prioritized target account list across all assigned markets
Present Darioush wines with authority, precision, and brand integrity
Monitor distributor execution and provide direct, actionable performance feedback
Maintain disciplined weekly reporting on depletions, distribution, key wins/losses, and market risks
Lead market execution of launches, campaigns, and strategic initiatives under defined timelines
Recommend market-level pricing, allocation, and depletion strategies in coordination with executive leadership
Qualification
Required
Minimum 5 years of wine sales experience, including at least 3 years focused on fine wine and on-premise markets
Demonstrated success meeting or exceeding sales objectives, preferably with luxury brands
Strong understanding of U.S. wholesale, distributor economics, and market dynamics
Proven ability to educate, influence, and motivate buyers, sommeliers, and distributor teams
Highly self-directed; operates effectively without layered corporate infrastructure
Strong written, verbal, and presentation skills
Ability to sustain 60%+ travel, including evenings and weekends as required
Proficiency with CRM and wine sales software
Preferred
Established on-premise relationships
Benefits
Bonus eligibility
Auto Allowance/Cell Phone Reimbursement
Three (3) weeks PTO
Ten (10) company holidays
401(k) with 5% company match
Competitive medical, dental, and vision benefits; company covers 75% of premiums, including dependents
Company
Darioush
Influenced by tradition and energized by modern technique, Darioush is recognized for creating wines of distinction, complexity, and refinement from its estate vineyards in southern Napa Valley.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Robert deOcampo
Chief Financial Officer
Company data provided by crunchbase