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HH Global · 20 hours ago

VP, Business Development

United States

Contract

Remote

Director/Executive

HH Global is a global leader in responsible marketing activation. As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, managing key C-level relationships and collaborating cross-functionally to grow marketing activation business.

AdvertisingBusiness DevelopmentInformation TechnologyManufacturingMarketingOutsourcing

Responsibilities

Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery

Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels

Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities

Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals

Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals

Drive pilot/proof-of-concept activations as a step toward scaling across regions

Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D

Qualification

Business developmentSales experienceMarketing activation knowledgeFinancial skillsClient-facing skillsProposal orchestrationSustainability proficiencyDigital augmentation familiarityExperience in RFPsRisk mitigation abilityCommunication skillsNegotiation skills

Required

Significant business development/sales experience in marketing services and technology-enabled marketing activation

Proven track record closing complex, multi-market, multi-channel activation deals

Strong financial and commercial skills

Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria

Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement

Ability to orchestrate multi-disciplinary teams to converge on proposals

Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking

Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh

Ability to anticipate and mitigate physical deployment risks

Excellent communication, storytelling, negotiation, and influencing skills

Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance

Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense

Travel expected: ~30–50%