AlertMedia · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expAlertMedia is a company dedicated to saving lives and minimizing loss through effective communication during emergencies. The Lifecycle Marketing Manager will oversee the email and nurture channels, developing strategic programs to nurture leads and accelerate the sales pipeline while collaborating closely with the sales team.
Enterprise SoftwareMobileSaaS
No H1B
Responsibilities
Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs programs for AlertMedia’s prospective customers
Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team
Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance
You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support
You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency
You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration
Build and maintain ongoing communication with the sales team
You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities
Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities
You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs
Qualification
Required
3+ years of marketing, sales, consulting, or related experience (at a B2B SaaS company, preferably)
Hands-on experience with Marketo or a comparable marketing automation platform (required)
Working knowledge of Salesforce CRM, including campaign tracking and lead flow (required)
Understanding of email compliance and deliverability best practices (CAN-SPAM, GDPR)
Goals driven individual that will go above and beyond to ensure we meet our numbers
Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
Creative problem solver, with a track record of creating unique solutions to complex problems
Skilled project manager with the ability to prioritize and manage competing deadlines
Strong analytical skills with a keen eye for detail, and ability to make sound, data-driven decisions
Excellent communicator, with an ability to influence and compel through a confident and credible delivery
Excellent English communication skills both verbal and written
Preferred
Experience using tools such as Litmus for email QA and deliverability
Experience using AI tools to improve campaign production, personalization, or testing efficiency
Benefits
Competitive base salary + Company-wide bonus program
Generous and flexible time and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
401K with a generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
Ongoing career development opportunities with our Learning and Development team
Company
AlertMedia
AlertMedia's helps organizations mitigate risks and respond faster during emergencies and critical events.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$57.01MKey Investors
JMI EquityNext Coast VenturesSilverton Partners
2020-04-07Series C· $15M
2019-01-03Series C· $25M
2017-10-11Series B· $8M
Leadership Team
Jeff Branc
Chief Technology Officer
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2025-08-19
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