Winston & Strawn LLP · 5 days ago
Washington, DC - Director of Strategic Marketing, Communications and Brand
Washington, DC
Full-time
Hybrid
Director/Executive
$240K/yr - $280K/yr
15+ years expWinston & Strawn LLP is a leading global law firm seeking a Director of Strategic Marketing, Communications, and Brand. This senior leader will be responsible for shaping and executing a cohesive global narrative that strengthens the firm’s market position and supports business development objectives.
Law Practice
Responsibilities
Lead, mentor, and develop a high-performing team of marketing and communications professionals
Collaborate closely with the Managing Director, Business Development and Marketing, firm leadership, and other business professional teams to support firmwide initiatives
Manage relationships with external vendors, agencies, and consultants to ensure high-quality execution and cost-effective outcomes
Foster a culture of collaboration, innovation, and continuous improvement within the marketing function
Develop and execute a firmwide marketing and brand strategy aligned with Winston & Strawn’s long-term business objectives and growth priorities
Serve as the steward of the firm’s current and future brand, ensuring consistency, clarity, and differentiation across all internal and external touchpoints
Serve as a senior advisor to firm leadership on brand, reputation management, media strategy, and market positioning
Translate firm strategy into clear, market-facing positioning that resonates with clients, prospects, and key stakeholders
Partner with practice groups and industry teams to develop targeted marketing initiatives that support client development and cross-selling efforts
Lead the firm’s external communications strategy, including messaging, content development, and editorial planning
Oversee media relations, public relations, awards submissions, and crisis communications in collaboration with team leadership and outside agencies as needed
Elevate the firm’s thought leadership platform by identifying opportunities to amplify attorney insights through digital, print, speaking, and media channels
Ensure timely, accurate, and consistent communications that reflect the firm’s values and voice
Guide the development and execution of digital marketing initiatives, including website content, social media, email campaigns, and multimedia storytelling
Use data and analytics to measure effectiveness, refine strategies, and improve engagement across channels
Oversee content governance to ensure quality, compliance, and alignment with brand standards
Work seamlessly with attorneys, firm leadership, business development, and operations teams to align communications and marketing strategies across the firm’s offices and practices
Act as a connector and consensus-builder, balancing strategic vision with practical execution in a complex organization
Qualification
Required
Bachelor's degree required; advanced degree in marketing, communications, business, or a related field preferred
15+ years of progressive experience in leadership overseeing strategic communications, marketing, brand, or related roles, preferably within a law firm or other professional services environment required
Must live within a commutable distance to the firm office with the ability to come into the office 3-4 days per week
Demonstrated success leading and managing teams, including experience developing senior talent and managing managers
Strong strategic thinking skills with the ability to translate firm objectives into integrated communications and leadership-driven initiatives
Proven experience advising senior executives or partners and operating effectively in a highly collaborative, high-expectation culture
Exceptional written, verbal, and interpersonal communication skills, with sound judgment and discretion
Experience managing complex projects, multiple stakeholders, and competing priorities in a fast-paced environment
Preferred
Advanced degree in marketing, communications, business, or a related field preferred
Benefits
Comprehensive healthcare benefits package
Yearly retirement contribution
Annual discretionary merit bonus
Company
Winston & Strawn LLP
Winston & Strawn LLP is an international law firm with more than 975 attorneys in key financial centers around the world.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scot Farrell
Chief Operating Officer
Aaron O'Dell
Partner
Recent News
2024-04-06
2024-04-06
2024-04-06
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