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Typecast (Neosapience, Inc.) · 6 days ago

Senior Growth Manager - Marketing

San Mateo, CA

Full-time

Onsite

Senior Level

$130K/yr - $170K/yr

5+ years exp

Typecast is an AI-powered platform for expressive, human-quality voice and video creation, built for creators, educators, and businesses. The Growth Manager - Marketing will be responsible for driving customer acquisition, retention, and brand awareness through the development and execution of marketing strategies and collaboration with cross-functional teams.

AppsArtificial Intelligence (AI)Software

Hiring Manager

Yoonmi Park

Responsibilities

Plan, launch, and optimize paid campaigns across Google, Meta, Reddit, YouTube, and other relevant channels

Manage budgets, pacing, and performance metrics to hit acquisition and efficiency goals

Build and maintain scalable campaign structures, creative testing plans, and keyword/audience strategies

Use data to identify underperforming areas, new growth opportunities, and actionable next steps

Collaborate with Product and Creative to refine landing pages, user flows, and onboarding experiences

A/B test headlines, value props, CTAs, and creative variations to improve conversion rates

Ensure messaging is consistent across ads, landing pages, and in-product surfaces

Analyze full-funnel performance and implement improvements from impression to activation

Develop and run rapid experiments to test new channels, audiences, and creative concepts

Partner with Product and Engineering to run in-product growth tests that impact activation and retention

Document experiment learnings and build playbooks for repeatable growth

Build dashboards and reports to monitor performance, CAC, ROAS, and funnel KPIs

Ensure accurate tracking with UTMs, pixels, and conversion events across all campaigns

Translate data into insights that inform strategy, creative direction, and product roadmap decisions

Work closely with Product, Creative, Community, and CS to align on user needs and insights

Partner with Design to produce high-performing creative assets for ads and experiments

Support CRM and lifecycle teams to connect acquisition with long-term user retention

Qualification

Digital MarketingGrowth MarketingData-Driven MarketingMarket ResearchA/B TestingPerformance MarketingSEOPaid Media ChannelsSocial Media CampaignsEmail MarketingContent MarketingSaaS ExperienceTech ExperienceAI-driven Platforms ExperienceBachelor's DegreeCommunication SkillsLeadership SkillsCollaboration Skills