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Bass Pro Shops · 4 days ago

Digital Marketing Specialist

Springfield, MO

Full-time

Onsite

Entry, Mid Level

2+ years exp

Bass Pro Shops is a leading outdoor retail company, and they are seeking a Digital Marketing Specialist to drive qualified traffic and revenue growth for their omnichannel retail business. The role involves managing paid campaigns, optimizing digital marketing programs, and collaborating with multiple teams to enhance customer experience across various devices.

E-CommerceHuntingRetail

Responsibilities

Drive growth specifically via digital marketing programs, including:

Display Programmatic Advertising – Manage display campaigns to both prospect and remarket consumers. Coordinate creative with brand teams and agency partners, manage budgets and ensure optimization via best practices with an eye towards testing and performance

Social Advertising – Assist and support the Paid Social Media Manager with creating social ads, paid social projects, and communications to our agency regarding upcoming promotions

Affiliate Marketing – Optimize affiliate programs by developing strategic integrated plans, coordinating with agency partners and publishers, crafting messaging and monitoring execution compliance

Maintain promotional calendar support and partner internally with teams on the overall go to market activations

Pull reporting and develop actionable insights and optimizations across all digital marketing programs, showcasing a technical understanding of platform functionality. Communicate insights and reporting to other marketing teams as needed

Ensure seamless and effective customer experience across devices, including desktop, tablet, and mobile

Educate partners where appropriate and encourage direct-to-consumer digital focus

Other duties as assigned by Digital Marketing Manager

Qualification

Digital MarketingProgrammatic AdvertisingSocial AdvertisingAnalytical SkillsRetail ExperienceEcommerce ExperienceTechnical KnowledgeInterpersonal SkillsOrganizational Skills

Required

Minimum of a college bachelor's degree, preferably in Marketing, Business, or Advertising

2+ years of retail or ecommerce experience

2+ years of digital marketing experience

Familiarity with online marketing strategies and tactics

Strong interpersonal and communication skills to drive effective collaboration and influencing within a matrix organization

Excellent analytical skills critical

Excellent organizational skills critical

Strong technical knowledge relevant to typical retail environment

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees