Blizzard Entertainment · 2 weeks ago
Associate Manager, Consumer Products Marketing & Franchise
Santa Monica, CA
Full-time
Hybrid
Mid Level
$73K/yr - $134K/yrBlizzard Entertainment is a leading developer and publisher in the gaming industry, seeking an Associate Manager for Consumer Products Marketing & Franchise. This role involves managing franchise coordination, partner marketing, and go-to-market activities for consumer products, ensuring brand integrity and developing marketing strategies.
MMO GamesSoftwareVideo Games
Responsibilities
Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team
Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines
Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations
Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams
Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives
Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines
Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies
Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
Track and report KPI’s for campaign performance, partner engagement, and creative throughput
Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc
Review and approve all marketing plans and provide strategic input
Collect impressions, impact metrics for our top campaigns every quarter
Maintain XGS team quarterly launch calendar
Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams
Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)
Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact
Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy
Sync with RBDM and category team on a recurring basis
Build relationships with Battle.net, social, community teams across all franchises
Set up quarterly in-person meetings to build relationships
Schedule monthly meetings with the business leads
Prepare and maintain quarterly updates to present
Schedule bi-weekly meetings with Brand/Social teams
Attend weekly creative approval meetings
Attend weekly legal approval meetings
Schedule monthly meetings with Studios as needed for game updates
Prepare and summarize game updates via emails/decks and send to team
Attend weekly cross functional meetings, update with CPG activities
Schedule quarterly meetings with the business leads
Prepare and maintain quarterly updates to present
Schedule regular meetings with BU as needed for game updates, ongoing coordination
Prepare and summarize game updates via emails/decks and send to team
Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks
Manage day-to-day relationships with Legends for marketing efforts across gear stores
Attend weekly syncs (marketing + operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaigns
Collect impressions, impact metrics for our top campaigns YoY
Route all creative campaigns, social, web, creative posts for marketing support across AB
Qualification
Required
Dynamic and detail-oriented
Experience in managing consumer products franchise coordination
Experience in partner marketing and go-to-market activities
Ability to manage marketing approvals and pipelines
Ensuring brand integrity across merchandise launches
Experience in developing go-to-market strategies
Blend of project management, marketing and creative sensibility
Operational rigor to support expanding programs
Ability to collaborate with internal stakeholders and external partners
Experience in developing and executing franchise-specific marketing plans
Support global go-to-market planning and long-lead commercial strategies
Oversee agency relationships and track/manage budgets for creative and PR agencies
Track and report KPIs for campaign performance, partner engagement, and creative throughput
Manage day-to-day relationships with Licensees for product marketing
Review and approve all marketing plans and provide strategic input
Collect impressions and impact metrics for campaigns
Maintain quarterly launch calendar
Route all creative campaigns for approval through appropriate marketing teams
Maintain and track all DLC requests for all franchises
Support Retail Business Development Manager with materials
Build relationships with Battle.net, social, community teams
Schedule and prepare updates for meetings with business leads
Attend weekly cross-functional meetings and provide updates
Maintain franchise one sheets, retail decks, and franchise decks
Manage day-to-day relationships with Legends for marketing efforts
Attend weekly syncs to ensure alignment on marketing needs
Benefits
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Company
Blizzard Entertainment
Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.
Founded in 1991
1001-5000 employees
H1B Sponsorship
Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (58)
2023 (46)
2022 (51)
2021 (38)
2020 (41)
Funding
Current Stage
Late StageLeadership Team
Walter Kong
SVP, Head of Development, Live Games/Mobile
Jamie Ortiz
Associate Production Manager, Creative Development
Recent News
2026-01-22
Company data provided by crunchbase