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Blizzard Entertainment · 6 days ago

Associate Manager, Consumer Products Marketing & Franchise

Santa Monica, CA

Full-time

Onsite

Mid Level

$73K/yr - $134K/yr

Blizzard Entertainment is seeking a dynamic and detail-oriented Associate Manager to oversee consumer products franchise coordination and partner marketing activities. The role focuses on managing marketing approvals, ensuring brand integrity, and developing go-to-market strategies for consumer products programs.

MMO GamesSoftwareVideo Games

H1B Sponsor Likely

Responsibilities

Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team

Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines

Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations

Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams

Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)

Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives

Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines

Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies

Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate

Track and report KPI’s for campaign performance, partner engagement, and creative throughput

Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc

Review and approve all marketing plans and provide strategic input

Collect impressions, impact metrics for our top campaigns every quarter

Maintain XGS team quarterly launch calendar

Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams

Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)

Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact

Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy

Sync with RBDM and category team on a recurring basis

Build relationships with Battle.net, social, community teams across all franchises

Set up quarterly in-person meetings to build relationships

Schedule monthly meetings with the business leads (Matt Cox, Tyler)

Prepare and maintain quarterly updates to present

Schedule bi-weekly meetings with Brand/Social teams

Attend weekly creative approval meetings with Alex, Kellen, etc

Attend weekly legal approval meetings

Schedule monthly meetings with Studios as needed for game updates

Prepare and summarize game updates via emails/decks and send to team

Maintain COD franchise one sheets, retail decks, Franchise decks

Attend weekly cross functional meetings, update with CPG activities

Prepare and summarize game updates via emails/decks and send to team

Schedule quarterly meetings with the business leads (Jason Finn)

Prepare and maintain quarterly updates to present

Schedule regular meetings with BU as needed for game updates, ongoing coordination

Prepare and summarize game updates via emails/decks and send to team

Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks

Manage day-to-day relationships with Legends for marketing efforts across gear stores

Review and approve all marketing plans and provide strategic input

Attend weekly syncs (marketing + operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaigns

Collect impressions, impact metrics for our top campaigns YoY

Route all creative campaigns, social, web, creative posts for marketing support across AB

Qualification

Marketing StrategyPartner ManagementProject ManagementDigital MarketingCreative MarketingCommunication SkillsCollaboration Skills

Required

Dynamic and detail-oriented

Experience in managing consumer products franchise coordination

Experience in partner marketing and go-to-market activities

Ability to manage marketing approvals and pipelines

Ensuring brand integrity across merchandise launches

Developing go-to-market strategies

Blend of project management, marketing and creative sensibility, and operational rigor

Collaborate with internal stakeholders and external partners

Develop and execute franchise-specific marketing plans

Support global go-to-market planning and long-lead commercial strategies

Oversee agency relationships and track and manage VSM budgets

Track and report KPI's for campaign performance

Manage day-to-day relationships with Licensees

Review and approve all marketing plans

Collect impressions, impact metrics for campaigns

Maintain quarterly launch calendar

Route all creative campaigns for approval

Maintain and track all DLC requests

Support Retail Business Development Manager with materials

Build relationships with Battle.net, social, community teams

Schedule and prepare for meetings with business leads

Attend weekly creative and legal approval meetings

Prepare and summarize game updates

Manage day-to-day relationships with Legends for marketing efforts

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Blizzard Entertainment

Glassdoor3.5

Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.

Founded in 1991

Irvine, California, USA

1001-5000 employees

http://blizzard.com

H1B Sponsorship

Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (60)

2024 (58)

2023 (46)

2022 (51)

2021 (38)

2020 (41)