Cooperative Home Care Associates, Inc. · 6 days ago
Business Development Director
Cooperative Home Care Associates, Inc. is a home health care services agency dedicated to expanding healthcare access. They are seeking a dynamic Business Development Director to lead marketing and sales efforts, focusing on innovative partnerships and service development to drive growth.
Responsibilities
Develop and implement a comprehensive marketing and sales strategy to support CHCA’s strategic growth plan
Identifies and leverages CHCA’s core strengths and market differentiators, including the agency’s unique cooperative model
Conducts detailed market analysis to identify new business opportunities and understand competitive landscapes
Prepares actionable and measurable marketing plan, identifying priorities, timetable, staffing, and required investments
Works with Senior leadership to negotiate better rates for services
Lead outreach and relationship building with key referral sources including hospitals, clinics, and healthcare providers
Build strategic partnerships that drive client acquisition and revenue growth
Represent CHCA at networking events, industry conferences, and community functions
Build a marketing team of bilingual marketers and manage intake coordinator to support the marketers and to expedite client enrollment process
Monitor CHCA’s online platforms (website, social media pages) for effectiveness (SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements
Oversee internal training and customer service initiatives to support sales and retention
Prepare detailed reports and presentations on growth efforts, risks, and opportunities for senior leadership
Monitor effectiveness of campaigns and partnerships, adjusting tactics as needed for optimal performance
Qualification
Required
Minimum 5 years of experience in healthcare, with a strong understanding of long-term care and managed care
At least 5 years of leadership experience in marketing or business development roles, preferably in home health or similar sectors
Demonstrated success growing both public and private pay lines of business
Excellent communication, relationship-building, and project management skills
Strong analytical skills and experience with financial modeling and forecasting
Deep knowledge of State Medicaid and Federal Medicare regulations
Benefits
Medical
Dental
Vision
Company paid life insurance
Paid time off
Flexible spending accounts
Commuter benefits program
Long term disability
401K benefits
Company
Cooperative Home Care Associates, Inc.
Cooperative Home Care Associates (CHCA) is a nationally recognized, worker-owned home care agency in the Bronx.
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase