Brand Bolt · 1 day ago
Creative Director/Producer - Direct Response
Brand Bolt is a fast-growing direct response marketing company specializing in Video Sales Letters (VSLs) that convert for DTC health and wellness brands. They are seeking a Creative Director/Producer to oversee the creative process from ideation to final cut, ensuring alignment with brand voice and performance standards. The role involves managing multiple projects and stakeholders while producing high-impact creatives.
Marketing & Advertising
Responsibilities
Collaborate with copywriters to align visuals with messaging for VSLs and ads
Generate and pitch creative concepts, hooks, and storytelling frameworks that maximize conversions
Occasionally attend or produce shoots to ensure creative vision is executed
Source and manage user-generated content (UGC) for campaigns
Manage editors through the full post-production process (video editing, graphics, sound)
Provide detailed feedback and revisions to ensure high-quality, performance-driven content
Own the creative pipeline from brainstorming through delivery
Ensure deadlines are met and assets are optimized for testing and scaling
Work closely with marketing to analyze creative performance and iterate based on data
Qualification
Required
5+ years of experience in creative direction, production, or related role in the direct response industry specifically in health and wellness
Proven ability to develop and execute high-performing creative concepts
Hands-on production experience — comfortable working with crews, talent, and UGC creators
Strong knowledge of editing workflows and ability to give actionable feedback to editors
Exceptional organizational and communication skills; able to manage multiple projects and stakeholders
A blend of creative vision and analytical thinking — you know how to craft stories that sell
Company
Brand Bolt
With decades of experience in health, wellness, beauty, copywriting, media buying, strategy, performance, conversion optimization, and high-level leadership, we are experts in igniting brands to success in the fiercely competitive digital world.
Funding
Current Stage
Early StageCompany data provided by crunchbase