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Glidewell Dental · 16 hours ago

Advertising Copywriter

Irvine, California

Full-time

Onsite

Entry Level

$25/hr - $33/hr

1+ years exp

Glidewell Dental is an industry leader in dental technology, seeking an Advertising Copywriter to create compelling marketing content. The role involves collaborating with the creative team and clients to develop advertising copy that aligns with strategic goals and meets deadlines.

BiotechnologyDentalManufacturingMedical

Responsibilities

Consults with client or account services to obtain information on product or service; discusses style and length of advertising copy

Obtains additional background and current development information through research and interview

Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach

Collaborates with Creative Director or Art Director to review creative strategies, develop concepts, and provide creative lead on proposed projects

Writes and prints preliminary copy draft in established format to meet specified deadlines

Reviews copy with Creative Director and marketing executives to ensure adherence to strategic focus and tone

Presents copy to accounts services or client for approval; negotiates changes and corrects and revises copy until approved

Writes articles, collateral, direct mail materials, speeches, online copy, and other related informative and promotional materials to meet program objectives