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Hammer Media · 6 days ago

Social Media Manager

Austin, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

Hammer Media is a digital media company that represents Caleb Hammer and his YouTube Channels, as well as the DollarWise financial health platform. They are seeking a Social Media Manager to develop and lead their social media strategy, manage content across multiple platforms, and optimize performance to grow their audience.

Online Media

Responsibilities

Develop and implement a comprehensive social media strategy aligned with our podcast and brand growth goals

Own the daily content pipeline across Instagram, TikTok, YouTube, and X — from creation to posting to performance optimization

Collaborate with the creative team to plan content for the month ahead based on performance data, upcoming launches, and trending opportunities

Drive promotion of affiliates and internal products through engaging, high-impact social content that converts

Contribute to broader marketing initiatives including campaigns, product launches, partnerships

Monitor platform trends and leverage insights to continuously optimize content performance and grow the audience

Create and publish 1–3 short-form pieces of content per day based on performance strategy

Track and report on key metrics weekly: follower growth rate, engagement rate, and click-through rates on product CTAs

Collaborate closely with the production and marketing teams to amplify key episodes, assist with any special projects, and make sure content is aligned with any promotions and campaigns we have running

Qualification

Social media strategyShort-form video contentContent performance optimizationCopywriting for social mediaTrend analysisCommunity managementB2C social media experienceVideo creation toolsFinancial education knowledgeFast-paced environment adaptability

Required

2 to 4 years of experience managing organic social media for a B2C audience

Proven ability to create short-form video content that drives measurable results (follower growth, engagement, conversions)

Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X, and Snapchat best practices, including platform trends, analytics, and audience behavior

Strong copywriting instincts for short-form content — you know how to write hooks that stop the scroll and CTAs that drive action

Ability to spot trends early and adapt them to fit the Caleb Hammer brand voice

Comfortable operating in a fast-paced, high-growth startup environment where priorities shift and speed matters without sacrificing quality

Preferred

You have worked for a personal finance brand, creator-led business, or fintech company before

You have experience repurposing long-form podcast or video content into high-performing short clips using video creation tools; Capcut, Adobe Creative Cloud, etc

You understand the financial education space and the psychology of what makes people engage with money content

You can show a portfolio of short-form content that went viral or significantly outperformed benchmarks

You have a track record of growing social accounts from scratch or taking existing accounts to the next level