Babylist · 7 hours ago
Senior CRM Data Analyst
United States
Full-time
Remote
Senior Level
$166K/yr - $199K/yr
6+ years expBabylist is the leading registry, e-commerce, and content platform for growing families. They are seeking a Senior CRM Data Analyst to support and scale their CRM and Lifecycle efforts, driving meaningful user engagement and business outcomes through data-driven insights.
BabyE-CommerceHealth CareInternetMarketplaceParentingToys
Responsibilities
Support and scale CRM and Lifecycle efforts across all channels and user touchpoints
Partner closely with CRM marketers and leadership to shape measurement strategy, lifetime value thinking, and experimentation across email, push, SMS, and emerging surfaces
Design, execute, and analyze segmented campaigns that drive meaningful user and business value
Provide thought partnership on campaign performance, testing strategy, and optimization, ensuring CRM decisions are grounded in rigorous, data-driven insights
Provide analytical support for select product and site-level initiatives, such as site merchandising or key product surfaces, as needed
Independently own problem spaces, influence cross-functional partners, and elevate analytical rigor across teams
Drive meaningful, measurable impact by grounding CRM and Lifecycle decisions in rigorous analysis, experimentation, and long-term value thinking
Build, own, and evolve dashboards and reporting that provide clear visibility into lifecycle performance and opportunities for optimization
Evaluate and measure AI-driven capabilities within CRM platforms and adjacent tools, assessing performance and tradeoffs relative to manual approaches through experimentation, analysis, and clear recommendations
Support adjacent product analytics needs as capacity allows, helping teams better understand user behavior and the impact of new initiatives
Manage stakeholder relationships, priorities, and analytical requirements on an ongoing basis
Qualification
Required
6+ years of relevant analytics experience
Strong SQL skills
Experience working with large datasets
Familiarity with modern analytics tools
Experience in ecommerce or consumer products is a plus
Highly motivated to drive tangible business impact through CRM and Lifecycle analytics across all channels and user touchpoints
Excellent analytical problem solver with strong judgment in applying data to optimize lifecycle strategy, experimentation, and long-term customer value
Thoughtful and pragmatic in balancing trusted Babylist knowledge content with action-oriented messaging, using data to guide tradeoffs
Comfortable acting as a thought partner to CRM marketers and leadership, with the ability to influence strategy through clear, data-backed insights
Experienced in designing and analyzing experiments and segmented campaigns that drive engagement, conversion, retention, and LTV
Capable of extending analytical support into product-adjacent areas, such as user behavior analysis or feature impact, when priorities require
Curious, highly driven to learn and grow, and comfortable operating independently in ambiguous problem spaces
Experienced working alongside CRM and Lifecycle platforms (e.g., Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Customer.io), with a strong understanding of campaign execution, segmentation logic, journey building, and data flows required for accurate measurement
Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
Benefits
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Company
Babylist
Babylist is an online platform that offers baby registry for expecting parents and products such as toys, baby care, and clothing.
201-500 employees
H1B Sponsorship
Babylist has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Growth StageTotal Funding
$40.65MKey Investors
Norwest
2021-11-04Series C· $40M
2018-02-15Series Unknown
2013-06-25Seed· $0.65M
Leadership Team
Natalie Gordon
CEO & Founder
Recent News
EIN Presswire
2025-09-30
Company data provided by crunchbase