Benchmark Senior Living · 1 week ago
Regional Director of Sales in Assisted Living
Yonkers, NY
Full-time
Onsite
Director/ExecutiveBenchmark Senior Living is dedicated to providing caring and dedicated service to seniors. The Regional Director of Sales will oversee sales and occupancy growth goals across a designated territory, ensuring the implementation of effective sales programs and providing support to community sales staff.
Health CareHospitality
Responsibilities
Monitors the overall results of selected Community’s sales efforts and makes recommendations regarding necessary changes in marketing strategy, external business development initiatives and community sales performance metrics
Supports the on-boarding of new Directors of Community Relations, review trends within assigned communities and to provide coaching and support on overall sales execution
Provides accurate forecasting to Regional leadership, monitors daily changes and reports such changes to Regional leadership
Effectively coach, mentor and train sales staff with a focus on relationship-based selling strategies (to include inquiry follow-up, advancement of sales and handling objections) to Community Sales Staff. Provides direction, feedback and training relative to all cycles of the selling process. Additionally, provides training in proper telephone etiquette and tour excellence
Proficiency with the company’s lead tracking system (YARDI). Utilizes electronic lead tracking reports
Leads in the development of quarterly Marketing Plans in collaboration with Community leadership team, collaborates with regional operations as appropriate. Proficient at utilizing the company’s Marketing Plan Model which includes analysis of target market, marketplace trends, internal weaknesses and strengths, external threats and opportunities, positioning statement development, messaging and branding strategy. Monitors quarterly Marketing Plan compliance
Assists in the completion of competitive analysis and other market research as needed. Understands how to assist each Community with developing or confirming their market position
Conducts external sales calls with Community Sales staff during regularly scheduled site visits. Provides coaching regarding the pre-planning, the execution and the critique of the sales call. Observes inquiry follow-up activity and assists with inquiry follow-up strategy
Coordinate, participate and coach marketing staff and others in the planning and execution of group presentations, seminars, special events, trade shows, etc
Ensures sales and marketing culture integration occurs with all new Directors of Community Relations
Ensures new Directors of Community Relations are on-boarded and have an assigned mentor
Plans strategy meetings to discuss sales trends and projections with Regional Operations and Community leadership. Assists communities in ensuring curb appeal and community appearance standards are met
Qualification
Required
Bachelor's degree from an accredited college or university
Proficiency in Microsoft Office applications such as Word, Excel and Outlook
Possessing a driver's license, insurance, and reliable vehicle
Ability to speak intelligently about our services
Strong coaching background
Must be goal and metric focused
Preferred
Previous experience within the healthcare industry is highly preferred
Benefits
Eligible for a monthly commission
Company
Benchmark Senior Living
Benchmark Senior Living is a company providing world class senior living experiences.
Founded in 1997Waltham, Massachusetts, USA
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$0MKey Investors
American Parkinson Disease Association
2023-08-07Grant· $0M
Leadership Team
Thomas Grape
Founder, Chairman and CEO
Recent News
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