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National Wildlife Federation · 1 day ago

Senior Manager, Gift Planning Marketing and Prospecting

RESTON, Virginia, United States

Full-time

Hybrid

Mid, Senior Level

$77K/yr - $85K/yr

7+ years exp

The National Wildlife Federation is America's largest grassroots conservation organization, dedicated to wildlife conservation and habitat restoration. They are seeking a Senior Manager for Gift Planning Marketing and Prospecting to lead marketing-driven planned giving prospect development, overseeing strategy and execution of marketing efforts to generate donor inquiries and pipeline growth.

Management Information SystemsNatural ResourcesNon ProfitWildlife Conservation

No H1B

U.S. Citizen Only

Responsibilities

Leads the strategy, development, and execution of all gift planning prospect marketing designed to generate donor inquiries and qualified planned gift leads

Oversees a multi-channel gift planning marketing program (direct mail, newsletters, targeted outreach, digital) in partnership with an external marketing agency and internal stakeholders

Analyzes response, inquiry volume, conversion rates, and long-term performance of gift planning marketing to optimize future campaigns

Serves as the primary internal liaison between marketing efforts and frontline donor engagement, ensuring a seamless transition from responder to qualified prospect

Maintains professional aptitude in gift planning, keeping abreast of industry trends and changes to tax law to be incorporated in marketing campaigns as necessary

Stays informed of the Federation’s conservation priorities and its efforts to address America’s wildlife crisis and shares it with prospects as appropriate

Qualifies, cultivates, and manages relationships with gift planning marketing respondents, moving them from inquiry to confirmed legacy intention

Maintains responsibility for a portfolio comprised primarily of high-potential marketing-generated prospects, representing approximately 30% of assigned planned giving prospects

Applies strong interpersonal and consultative skills to engage donors by phone, correspondence, and personalized outreach following marketing responses

Partners with gift officers to transition qualified prospects into appropriate donor strategies, ensuring continuity and donor-centered engagement

Conducts portfolio review with gift officers on a semi-annual basis

Uses data analysis and donor insights to continuously refine prospect selection criteria and improve marketing response and conversion

Collaborates with data, marketing, and development teams to define and evolve the ideal gift planning prospect profile

Applies learnings from responder behavior to improve message targeting, segmentation, and follow-up strategies

Qualification

Gift planning expertiseDirect response marketingDonor relationship managementData analysisCRM database familiarityCommunication skillsOrganizational skillsInterpersonal skillsProblem-solving skillsSelf-starter

Required

College degree required; advanced degree desirable

7+ years of professional development experience in a non-profit, advocacy or related organization with demonstrated success in building and maintaining long-term relationships with individual donors capable of making gifts of $25,000 or more through major gifts and/or their estate plan

Extensive knowledge of gift planning vehicles and giving instruments, coupled with the ability to effectively communicate a compelling and inspired vision and sense of core purpose to support donors in achieving their philanthropic goals and legacy gifts

Experience working with attorneys, financial advisors, seniors, and their families maintaining an approachable and engaging demeanor

Leads with a growth-mind set and maintains demonstrated experience in being a self-starter with excellent problem-solving, organizational, writing and interpersonal skills. Experience and proven ability to work independently and as an integral part of the team

Excellent written and verbal communication skills, and ability to present to a variety of audiences, specifically racially, ethnically, and socioeconomically diverse communities

Proficiency in Microsoft Office Suite and familiarity with CRM database

Preferred

PG Calc experience preferred

Benefits

Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays

We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.

Up to 16 weeks of fully paid Family and Medical Leave

Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates

Therapist available at no cost

Pet insurance and discount perk program

Annual wellbeing allowance

Retirement plan with immediate match and vesting

Annual year end retirement contribution

Tuition Reimbursement

Adoption and Surrogacy assistance

Pet adoption stipend

Student Loan management