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Rivia Health · 6 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

Rivia Health is a seed-stage, entering Series A, B2B SaaS software startup focused on transforming the medical billing experience. They are seeking a hands-on Marketing Manager to build and run a cohesive, multi-channel demand generation engine that drives qualified leads and sales enablement.

Financial ServicesHealth CareMedicalMobile PaymentsPaymentsSaaSSoftware

Responsibilities

Drive comprehensive digital messaging campaigns across channels to generate qualified leads for Sales via booked demos and warm lead lists

Act as a service partner to the Sales team to accelerate topline revenue bookings

Build and execute account-based marketing (ABM) and targeted outreach support initiatives

Own campaign planning, timelines, and performance reporting

Manage ad spend and campaign execution across paid channels as priorities are finalized (LinkedIn, Google retargeting, Meta)

Ensure all written and visual materials embody the Rivia Health brand, voice, and positioning

Design across multiple digital avenues—distilling concepts and data into clear messaging for presentations, one-pagers, data sheets, website content, EMR marketplaces, and social

Write, edit, and copyedit across multiple channels with strong attention to detail

Create print-ready materials for events and conferences (banners, signage, collateral)

Manage and continuously improve sales enablement assets (sales deck, proposals, one-pagers, presentations)

Coordinate list management and support sales sequence execution and optimization

Work with the Product leader to keep collateral current with the latest features and pricing

Manage web presence, including ongoing website updates and content hygiene

Own EMR marketplace presence (e.g., athena, Greenway, Veradigm; additional platforms as added)

Manage social presence (currently LinkedIn)

Support product naming and positioning

Translate new releases into customer-facing messaging

Update marketing materials and website/marketplace presence when releases are complete

Manage referral partner process workflows

Own customer referral, case study, reviews, and testimonial programs end-to-end

Co-manage the Customer Advisory Board with the Product leader (leveraging it for webinars, feedback loops, speaking events, and networking)

Identify conferences that align with target audiences and ROI goals

Support conference marketing strategy and lead generation before/during/after events

Qualification

Digital marketingEmail marketingProject managementContent creationSales enablementAI toolsHealthcare experienceSaaS experienceBrand disciplineWriting skills