Ridley · 1 day ago
Head Of Growth
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expRidley is on a mission to eliminate the $100B homeowners lose each year to real estate commissions by building an AI-powered home-selling platform. The Head of Growth will be responsible for turning demand into paying customers through experimentation and optimization of acquisition and conversion strategies.
AnalyticsArtificial Intelligence (AI)Legal TechPropTech
Responsibilities
Own Ridley’s go-to-market motion, from positioning and acquisition through conversion to paid
Design, run, and continuously improve the user funnel across channels and touchpoints
Identify where users stall, lose confidence, or fail to convert, and drive fixes in close partnership with product, content, sales, and concierge
Evaluate, scale, and shut down acquisition channels based on efficiency and downstream conversion
Define clear performance metrics and use data to guide prioritization and tradeoffs
Build tight feedback loops between user behavior, GTM strategy, and product execution
Act as a senior partner to the Founder & CEO on growth strategy and execution
Design, run, and scale growth experiments across acquisition and conversion
Test and optimize acquisition channels, including paid, organic, partnerships, and emerging channels, and double down on what performs
Build, test, and iterate on landing pages, onboarding flows, and conversion paths to improve how users move from interest to purchase
Own lifecycle and CRM-driven communication, including email and other touchpoints, to ensure interested users convert efficiently
Ship experiments quickly, measure results rigorously, and turn winning tests into repeatable systems
Partner closely with product to improve conversion within the product experience and remove friction in the funnel
Work with content and sales to align messaging, experimentation, and follow-up around what actually converts
Establish clear metrics for growth experiments and use data to guide decisions about what to scale, pause, or stop
Qualification
Required
5+ years of experience owning growth, go-to-market, or revenue at an early-stage company, with direct responsibility for conversion to paid
Hands-on experience designing and running growth experiments across acquisition channels, landing pages, onboarding flows, and lifecycle communication
A track record of turning experiments into measurable improvements in conversion and efficiency
Comfort owning lifecycle and CRM-driven communication (email and related touchpoints) and using it as a lever to convert demand
Strong analytical instincts: you know how to design tests, interpret results, and decide what to scale, pause, or stop
Ability to work cross-functionally with product, content, and sales to ship experiments quickly and improve the end-to-end funnel
A bias toward action, learning, and iteration — you move fast, measure honestly, and compound what works
Company
Ridley
Ridley helps homeowners sell their home without the usual 6% agent commission, offering AI guidance and full exposure.
0-1 employees
Funding
Current Stage
Early StageTotal Funding
$6.4MKey Investors
Fifth Wall
2025-12-03Seed· $6.4M
Recent News
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