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1Password · 1 day ago

Senior Social Media Specialist

United States

Full-time

Remote

Mid, Senior Level

$93K/yr - $130K/yr

3+ years exp

1Password is a rapidly growing company focused on building a safe, productive digital future. They are seeking a Senior Social Media Specialist to enhance their global social media presence, emphasizing brand storytelling and engagement across various platforms.

Cyber SecurityInformation TechnologyNetwork SecurityPrivacySoftwareWeb Apps

Comp. & Benefits

Responsibilities

Run consumer-led social campaigns that reinforce trust, awareness, and emotional connection to the 1Password brand

Drive visibility and understanding of 1Password’s consumer and enterprise password manager through clear, compelling, and approachable storytelling

Support and activate our sports marketing programs and brand partnerships with social-first thinking, creative execution, and real-time engagement

Support and activate our partner programs with relationship building, social-first thinking, creative execution, and real-time engagement

Collaborate with communications, product marketing, brand, partnerships, creative, and people teams to support launches, campaigns, and ongoing brand initiatives

Work with internal stakeholders to amplify company news, product moments, and culture storytelling externally

Help shape how 1Password shows up as an employer on social, highlighting our people, culture, values, and employee experiences in a way that feels authentic and human

Create standout copy and social-first assets like videos, carousels, and campaign concepts that simplify ideas and spark conversation

Own day-to-day social publishing, engagement, and moderation across key channels, ensuring content quality, consistency, and strong performance

Actively listen, engage, and participate in relevant conversations, helping 1Password show up authentically and grow its community

Track KPIs, report on performance, and bring forward insights and recommendations to strengthen our social strategy over time

Qualification

B2B SaaS experienceCross-platform strategySocial-first content creationAudience-aware storytellingVideo content creationInsights-driven mindsetEmployee advocacy experienceProactiveResourcefulCreative collaboration

Required

Audience-aware storytelling: An exceptional writer and editor who can adapt tone and messaging for a wide range of audiences, from everyday consumers to business leaders and IT buyers, while staying true to the 1Password brand voice

Consumer and B2B SaaS experience: 3+ years managing social channels and campaigns for a global brand, with experience spanning consumer marketing and B2B SaaS. Cybersecurity experience is a plus

Cross-platform strategy and execution: Proven experience developing channel strategies and publishing content across LinkedIn, Instagram, X, Reddit, Threads, Mastodon, Facebook, and emerging platforms

Social-first content creator: Skilled at creating high-quality social copy and assets, including carousels, short-form video, and motion-friendly concepts that perform natively across platforms

Video-forward and creatively confident: Comfortable creating video content yourself and directing others, working closely with designers, editors, creators, and internal spokespeople to bring ideas to life

Creative collaboration: Experience partnering closely with brand and creative teams to develop campaigns, activations, and content series that are visually strong, on-trend, and culturally relevant

Employee advocacy experience: Experience managing or contributing to employee advocacy programs and empowering employees to show up authentically on social, using tools like Sprout Social

Insights-driven mindset: Ability to interpret social analytics, spot trends early, and use performance insights to refine strategy, test new ideas, and continuously improve results

Proactive and resourceful: A self-starter who actively seeks out stories, opportunities, and moments to engage. Thrives in a fast-paced, creative environment and doesn't wait for direction to make an impact