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EAB · 6 days ago

Senior Manager, Product Marketing (Corporate B2B)

Richmond, VA

Full-time

Hybrid

Mid, Senior Level

$55K/yr - $80K/yr

3+ years exp

EAB is dedicated to making education smarter and communities stronger, partnering with institutions to drive transformative change. They are seeking a Senior Product Marketing Manager to develop and execute go-to-market strategies for new products aimed at HR leaders, enhancing demand and success for the Seramount business.

Higher Education

No H1B

Responsibilities

Product messaging and positioning - Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors

Market, customer, and competitive analysis - Fully understand the Seramount buyers and personas, industry and market trends, and the other competitive products in the space. Ability to translate product features into customer benefits, familiarity with competitive products, and market research

Sales enablement - Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos to effectively sell our products and help close deals that are in pipeline

Marketing content development and calendar management - Develop and manage a comprehensive marketing content calendar. Conceptualize and craft compelling marketing materials—including blogs, infographics, webinars, insights papers, and case studies—tailored for multiple channels such as email, web copy, conferences, and presentation decks

In-person and virtual executive roundtables – Drive agenda creation of prospecting events, ensuring content and speaker selection align with event themes and resonate with target audiences

Data analytics - Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams

Stakeholder management - Work closely with cross-functional teams to align on messaging, positioning, and goals. Build consensus, alignment, and engagement inside and outside of marketing team

Qualification

B2B marketing experienceProduct positioningSales enablement toolsData analyticsContent developmentDesign skillsCommunicationCollaboration skillsProject managementAdaptability

Required

Bachelor's degree or equivalent experience

3-4+ years of producing B2B content or equivalent B2B experience

Strong communicator and writer with the ability to clearly express complex ideas and adapt language, format, and style for various mediums and audiences

Strong design skills using tools such as PowerPoint and Canva

Ability to analyze data and extract insights to tailor messaging and iterate strategy

Experience developing sales enablement tools in partnership with commercial teams

Strong collaboration skills and receptivity to feedback from internal stakeholders

Ability to ideate, strategize, and take ownership/manage projects from beginning to end

Adaptability in a fast-paced, lean environment with a passion for innovation

Ability to travel to industry conferences/work related events (about 4 times a year)

Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible

20+ days of PTO annually, in addition to paid firm and floating holidays

Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

401(k) retirement savings plan with annual discretionary company matching contribution

Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

Employee assistance program with counseling services and resources available to all employees and immediate family

Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

Fertility treatment coverage and adoption or surrogacy assistance

Paid parental leave with phase back to work program for birthing and non-birthing parents

Access to milk shipping service to support nursing employees during business travel

Discounted pet health insurance coverage for dog and cat family members

Company-provided life, AD&D, and disability insurance

Financial wellness resources and membership in a robust employee discount program

Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities