Winston & Strawn LLP · 1 week ago
Houston - Strategic Client Events & Regional Marketing Specialist
Houston, TX
Full-time
Onsite
Mid Level
4+ years expWinston & Strawn LLP is a leading global law firm that values excellence and diversity in a collaborative work environment. They are seeking a Strategic Client Events & Regional Marketing Specialist for their Houston office to manage client engagement initiatives, oversee event logistics, and track marketing budgets to drive revenue opportunities.
Law Practice
Responsibilities
Work closely with the Houston Office Managing Partner (OMP) to develop and execute the office’s strategic plan and objectives
Support execution of office, practice, and industry strategic plans for the Houston market, aligning programming and marketing priorities with business goals
Translate strategic objectives into actionable campaigns, events, and client touchpoints; prepare post-initiative reports that analyze outcomes, learnings, and next steps
Lead end-to-end logistics and execution for client events, seminars, receptions, hybrid programs, key client dinners, and signature Houston office events
As a critical member of the firm’s Strategic Client Events team, oversee site selection, vendor negotiations, food and beverage, AV, invitations, registration, responses, and day-of coordination
Working with the firm’s Project Management Office, build and maintain registration sites for large-scale events and develop event requirement sheets and summaries using firm systems, as needed
Create post-event ROI analyses and recommend optimizations
Coordinate virtual events such as webinars, CLEs, or client briefings to drive dialogue with target clients and prospects
Serve as the firm’s Houston point for high-visibility initiatives, including collaboration with Opportunity and Inclusion, Learning & Development, Pro Bono, and Alumni Relations on flagship programs and offsites
Track and reconcile Houston office sponsorship, ticketing, and event-related expenses against budget, reviewing financial reports and correcting misclassifications
Prepare regular expense versus budget updates; assess ROI for large expenditures, sponsorships, and conference participation; and flag renewal and pricing considerations with data-driven recommendations
Develop and maintain Houston office marketing content for the website, proposals, and marketing collateral
In collaboration with Marketing Communications, promote Houston-based speaking engagements, press coverage, and conference activities across digital channels
Manage Houston office ticketing requests, as well as related relationships with external vendors and organizations
Coordinate market-facing initiatives and office programs in Houston, including sponsorship activations, conference booths, and on-/off-site events
Serve as a local resource for attorneys on business development best practices and event engagement
Research and maintain intelligence on local venues, vendors, and hospitality partners to ensure high-quality, cost-effective execution
Working closely with the Houston office OMP, draft agendas, as well as develop and provide regular BD updates for recurring Houston attorney and partner meetings
Produce post-program and quarterly dashboards that report on activity, pipeline influence, and outcomes
Identify opportunities to incorporate technology and other tools to add efficiencies in execution and delivery of work product
Model professional excellence and client focus in daily service delivery
Collaborate effectively across teams and levels; mentor coordinators, where assigned
Liaise with IT, Finance, Facilities, and other departments to ensure seamless execution of Houston initiatives
Qualification
Required
Bachelor's degree required
4+ years of business development, marketing, and/or events experience in a law firm or professional services environment required; hotel or conference services experience is a plus
Must live within a commutable distance to the firm office with the ability to come into the office 3-4 days per week
Strong proficiency with Microsoft Office (Word, Excel, PowerPoint)
Demonstrated ability to manage multiple projects and deadlines, with excellent attention to detail and a proactive, solutions-driven approach
Significant strategic planning and event execution experience required
Exceptional written and verbal communication, with strong editing and client-facing presence
Project management discipline, with the ability to prioritize, pivot, and deliver under pressure
Relationship builder with credibility across levels and functions
Collaborative and service-oriented, including strong ability to work independently and as part of a team
Analytical mindset with experience in budgeting and ROI analysis
Professional presence suitable for representing the firm in Charlotte's client and industry settings
Ability to work before/after normal business hours as needed; regular in-office presence required for events and team collaboration
Proactive, confident attitude and approach
Preferred
Familiarity with CRM systems, content/experience databases, and event platforms; experience with Cvent, Nexl, or similar tools is preferred
Benefits
Comprehensive benefits
Company
Winston & Strawn LLP
Winston & Strawn LLP is an international law firm with more than 975 attorneys in key financial centers around the world.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scot Farrell
Chief Operating Officer
Aaron O'Dell
Partner
Recent News
2024-04-06
2024-04-06
2024-04-06
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