Sendblue · 1 week ago
Director of Marketing
New York, NY, US
Full-time
Onsite
Director/Executive
$210K/yr - $225K/yr
6+ years expSendblue is a leading provider helping businesses integrate iMessage into their CRM. They are seeking a Director of Marketing to own and operate the marketing function, translating business goals into strategies, managing budgets, and ensuring marketing efforts drive revenue impact.
Computer Software
No H1B
Responsibilities
Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
Define channel-level objectives, testing plans, and execution roadmaps
Act as the owner of marketing direction, sequencing, and focus
Own marketing budget allocation across channels (within an agreed total budget)
Decide how spend is distributed based on performance and priorities
Maintain and execute a marketing testing roadmap
Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
Create or oversee distribution strategy across YouTube, Meta, and Linkedin
Work directly with editors and contractors to:
Shape content direction and hooks
Improve structure, pacing, and performance
Align content with funnel and conversion goals
Analyze performance and continuously iterate based on engagement and revenue impact
Own email marketing strategy for the Sendblue list
Create or oversee
Campaign emails
Product announcements
Lifecycle, activation, and “show up” sequences
Optimize lifecycle programs to improve activation, conversion, and retention
Create or oversee creation of:
Funnel and landing pages
Messaging frameworks
Video, ad, and content scripts
Sales and channel enablement collateral
Ensure all assets are purpose-built for specific channels and measurable goals
Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints
Own relationships with marketing agencies, editors, and contractors
Set clear briefs, expectations, KPIs, and feedback loops
Ensure external partners operate as extensions of the internal team, not drivers of strategy
Roll up performance data across channels into clear, executive-level dashboards
Track progress toward weekly, monthly, and quarterly targets
Ensure marketing data is reliable enough to support budget and prioritization decisions
Surface insights, trends, and recommendations to leadership
Qualification
Required
6+ years experience in growth, content, or revenue-aligned marketing roles
Experience managing $500k/m budget across channels
Proven ability to own strategy and execution, not just one or the other
Strong writing skills (emails, landing pages, scripts)
Experience owning content distribution (YouTube, Meta)
Comfortable managing agencies, editors, and contractors
Strong analytical instincts and ability to connect marketing activity to revenue outcomes
Builder mindset — excited to create systems from scratch
Preferred
Familiarity with Segment.com — event tracking and data flow
Familiarity with Hyros — attribution and paid performance measurement
Familiarity with Zapier — workflow automation and integrations
Familiarity with ActiveCampaign — email, lifecycle, and automations
Familiarity with Close CRM — pipeline visibility and revenue alignment
Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus
Company
Sendblue
Double response and show up rates with iMessage natively in your CRM
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Haber
Co-Founder & CEO
Alex Luis
Co-Founder (Y Combinator S23)
Company data provided by crunchbase