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Westcliff University · 1 day ago

Growth Marketing Director

Irvine, CA

Full-time

Hybrid

Director/Executive

$115K/yr - $140K/yr

7+ years exp

Westcliff University is a global leader in innovative education, known for its transformative, tech-driven programs. They are seeking a Director of Growth Marketing to lead digital lead generation and performance marketing strategy to drive enrollment growth across all programs and campuses.

Higher Education

H1B Sponsor Likely

Responsibilities

Lead Westcliff’s digital marketing and lead-generation strategy across programs and campuses

Oversee SEO, paid media, analytics, and conversion performance

Partner with agencies and cross-functional teams to ensure marketing investments translate into enrollment growth

Support a data-driven culture within the marketing team and continuously optimize campaigns for ROI

Contribute to shaping the digital marketing framework that will scale Westcliff’s growth

Ensure compliance with higher education marketing regulations and brand standards

Leverage PowerBI, GA4, GSC, and other platforms to drive data-informed decisions

Translate campaign insights into actionable recommendations for leadership

Stay ahead of digital marketing trends, with emphasis on AI-driven optimization and automation

Proactively identify and test new growth opportunities in digital channels and tools

Foster a culture of experimentation, speed, and accountability within the team

Qualification

Digital marketing strategyLead generationHigher education marketingSEO expertisePaid media proficiencyDigital analyticsAI tools experienceAnalytical skillsLeadership skillsCommunication skillsProject management

Required

Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)

Minimum 7+ years of experience in digital marketing, with at least 3+ years in a leadership role

Proven track record of lead generation and enrollment growth in higher education

Deep expertise in SEO, paid search, paid social, and digital analytics

Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz)

Experience with PowerBI or similar analytics platforms

AI fluency-experience leveraging AI tools for marketing workflows

Strong analytical and problem-solving skills, with the ability to synthesize data into actionable insights

Exceptional leadership, communication, and project management skills

Self-starter with the ability to thrive in a fast-paced, rapidly growing organization

Benefits

Hybrid flexibility

Creative and collaborative culture

Chance to make a measurable impact in higher ed marketing innovation

Company

Westcliff University

Westcliff is comprised of a College of Business, College of Education, College of Technology & Engineering & Western State College of Law.

Founded in 1993

Irvine, California, USA

1001-5000 employees

https://www.westcliff.edu/

H1B Sponsorship

Westcliff University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (1)