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Kendo Brands, Inc. · 4 days ago

Senior Manager, Social Marketing, NA Fenty

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$127K/yr - $159K/yr

7+ years exp

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer owned by LVMH Moët Hennessy - Louis Vuitton. The Senior Manager, Social Marketing will lead Fentyverse’s brand presence across social platforms, driving storytelling and platform growth while collaborating with the Global Social team.

Consumer GoodsE-CommerceFashionLifestyleRetailWeb Design

Responsibilities

Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement

Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend-led moments, and always-on storytelling

Manage and mentor a team across Campaigns, Content, and Community functions

Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction

Provide oversight on the content calendar, ensuring balance between planned storytelling, trend-driven moments, and product-led education

Social posting: share publishing responsibilities with Senior Manager and Ast. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels

Manage NA social budget

Partner with global social team to ensure NA social calendar is in line with global calendar

Lead social integration for TikTok Shop: developing organic support strategies that drive discovery, traffic, and conversion

Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on-brand, engaging, and optimized for performance

Collaborate cross-functionally on shoppable content, from launch storytelling to evergreen formats that drive sell-through. Test and learn with new formats and content types

Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes

Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting

Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation

Track performance data to identify creative patterns and share learnings with Global and NA

Qualification

Social MarketingSocial Media PlatformsLeadership SkillsAnalytical SkillsCommunity ManagementAgileCurious MindsetToolsCreative EyeWriting SkillsCollaborativePositive Attitude

Required

7+ years in Social Marketing with at least 4 years with beauty brands

Exceptional Leadership Skills (proven experience coaching, inspiring, and leading a team)

Passion for the beauty industry and social marketing

Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results

Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram…and what's next

Passion for quickly sourcing and embracing the latest in digital and social technology to keep up with the fast-paced, evolving digital world

Strong creative eye for disruptive content that translates to beauty

Strong qualitative and quantitative analytical skills

Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment

Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption

Ability to lead and influencer without direct authority plus effectively navigate ambiguity

Must be a collaborative, agile, accountable, kind, and welcome change

Familiarity with social media management tools: analytics and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc)

Experience with community management and social engagement

Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice